Namaa Al Munawara and Ashridge Executive Education sign agreement to train SME leaders

Namaa Al Munawara, a non-profit organization launched by His Royal Highness Prince Faisal Bin Salman, Governor of Madinah, to accelerate entrepreneurship; has signed an agreement with leading global executive education provider Ashridge. Under the agreement, Ashridge will provide its Management Development Programme to Namaa Al Munawara members, who are expected to be future leaders in the private sector, in an effort to train them in research based practical insights on leading and motivating teams. Namaa Al Munawara is also the implementation arm for Al Munawara endowment which focuses on establishing an entrepreurship ecosystem and enhancing the region’s social and economic environments.

 The session content will be tailored to reflect the strategic challenges and the business context in which the participants are working and examples will be adapted and developed to fit to the cultural and business context of the Middle East.

According to Mujahed Qari - Executive Vice President for Almunawara Leadership Development; “We are impressed with Ashridge’s track record in delivering customized leadership training programmes for regional managers. We expect the programme to transform the participants’ leadership skills and more importantly, they will be able to apply the lessons they learn, in their day to day work.”

This in-depth, five-day program is designed to encourage and facilitate performance excellence. Based on leading research and practice, the program is completely immersive. Participants gain rare and valuable time to focus entirely on themselves, reflect on self-development, and create an action plan to apply back at work.

According to Rory Hendrikz, Director of Ashridge Middle East, “Namaa Al Munawara is building the largest entrepreneurship investment platform in the Middle East and we are excited to be part of this organisation’s development goals for Saudi nationals. Our programme takes into consideration the day-today challenges Saudi leaders face in their workplace and gives them practical insights to develop their own leadership skills and those of others that they manage.”

Participants will learn:

• How to manage themselves and others
• How to lead and motivate their teams to excellence
• Understand how strategy, marketing and finance interrelate
• Enhance people skills
• Optimise their management style.