Knowledge Economic City Showcases Its Vision for Smart Urban Living and Lifestyle at Cityscape Global 2025 in Riyadh

In a step that underscores its national ambitions and forward-looking approach, Knowledge Economic City (KEC) will present its comprehensive roadmap toward a sustainable urban future at Cityscape Global 2025, taking place in Riyadh from November 17 to 20. Through its participation, KEC aims to highlight its evolving role in advancing Madinah’s transformation into a smart and sustainable investment destination, under the supervision of the Economic Cities and Special Zones Authority (ECZA). Its exhibition will shine a spotlight on its flagship development portfolio spanning 6.8 million square meters including Al Alyaa, Islamic World District (IWD), Madinah Gate, and Multaqa Al Madinah, each designed to harmonize the spiritual and cultural heritage of Madinah with innovation and modern urban living.

KEC’s participation aligns with its ongoing strategy to position itself as a model for smart and sustainable urban living, representing a benchmark for future cities in Saudi Arabia. The company aims to strengthen engagement with local and international investors, attract long-term partnerships, and showcase new investment opportunities that contribute to the Kingdom’s Vision 2030 goals of economic diversification and enhanced quality of life.

Commenting on the occasion, Eng. Mohammed bin Abdulhamid Al Sheikh Mubarak, CEO of Knowledge Economic City, said: “Cityscape Global is an important platform for us to showcase our progress and share our contribution to sustainable urban transformation. At KEC, we are developing a holistic model that places people at the heart of development, connecting Madinah’s historic identity with the innovations shaping tomorrow’s cities. We look forward to welcoming partners who share our vision of shaping the cities of the future.”

Located in the heart of Madinah, just minutes away from the Prophet’s Mosque and connected to major landmarks and transportation networks, KEC offers a strategic advantage unmatched. This prime location enhances accessibility for residents, investors, and visitors alike making it a unique urban model that integrates faith, culture, innovation, and modern living.

Exhibiting Flagship Developments Reflecting KEC’s Vision

• Multaqa Al Madinah:

A vibrant mixed-use destination combining retail, dining, entertainment, culture, and hospitality. Designed to become the beating heart of modern life in Madinah, it targets both residents and visitors, including Hajj and Umrah pilgrims, offering an integrated urban experience. The project spans180,000 square meters with total investment of SAR 2.2 billion. Phase one of the project will feature an entertainment mall with 72,000 square meters of leasable space, 5-star Hilton hotel with 390 rooms and 750 seats conference hall and 66 branded residential units along with a 450 meter promenade.

• Madinah Gate:

The city’s main gateway and the first transit-oriented development (TOD) of its kind in the Kingdom with total investment of SAR 385 million Strategically located to connect residents and visitors to all major landmarks, Madinah Gate combines mobility, retail, and hospitality, making it a preferred choice for investors and travelers. The project also features the newly opened DoubleTree by Hilton, a key hospitality milestone for the city with 325 rooms.

• Al Alyaa:

A fully integrated human-centric mixed-use development that brings together residential, retail, hospitality and commercial spaces within one project. Al Alyaa features modern architecture, smart infrastructure, and lush green spaces to promote well-being and community living. Phase A has been launched, offering premium residential units within a sustainable, family-oriented environment. While having a hotel with 177 rooms and 480 serviced apartments spanning 269,000 square meters, with a targeted investment of SAR 2.6 billion.

• Islamic World District (IWD)

Designed as a global cultural destination capturing the spiritual and historical richness of Madinah, the Islamic World District spans 980,000 sqm and targets the delivery of over 20,000 hotel rooms ranging from 3- to 5-stars. It has already attracted leading global operators including Hilton, Marriott, Radisson, and Archipelago International. Reflecting the cultural influences of diverse nations, the district’s unique design embodies Madinah’s evolving Islamic identity. The architectural language brings together aesthetic elements from across the Islamic world to symbolize the many nationalities that have shaped the city’s heritage today.

Together, these projects form a smart urban network powered by advanced digital infrastructure and sustainable solutions in mobility, energy, and facility management, enhancing KEC’s position as a leading investment and lifestyle destination in the heart of Madinah.

As one of Saudi Arabia’s key national projects, Knowledge Economic City adopts a strategic and human-centered approach to development, going beyond construction to establish a holistic urban ecosystem that includes smart mobility, sustainable transport, advanced environmental solutions, and a robust digital backbone.

Its masterplan integrates residential, commercial, educational, and tourism components, offering a balanced living experience that serves the needs of today while anticipating the aspirations of future generations. KEC’s development model reflects the Kingdom’s vision to create globally competitive, innovative-led cities that enhance quality of life and attract long-term investment.

Through its participation in Cityscape Global 2025, KECreaffirms its position as a gateway to the future, setting new benchmarks for smart, sustainable and human-centric urban development, that honors Madinah’s heritage while shaping a new urban identity that beautifully embraces innovation andprogress.

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About Knowledge Economic City (KEC)

Knowledge Economic City (KEC) is a publicly listed joint-stock company on the Saudi Exchange (Tadawul), operating under the regulation of the Economic Cities and Special Zones Authority (ECZA). With a masterplan covering 6.8 million square meters within the sacred boundaries of Madinah, KEC is developing fully integrated modern destinations that combine residential, commercial, cultural, and leisure components, transforming Madinah into a world-class lifestyle hub.

Strategically located near the Prophet’s Mosque, the HaramainHigh-Speed Rail station, and Prince Mohammed bin Abdulaziz International Airport, KEC plays a vital role in supporting Saudi Vision 2030, aligning with programs such as the Pilgrim Experience Program, Quality of Life, Housing, and Human Capability Development.