Viacom International Media Networks and Parque Reunidos partner to develop new Nickelodeon Branded Family Entertainment Centers

Viacom International Media Networks (VIMN) Southern & Western Europe, Middle East and Africa, a division of Viacom Inc. (NASDAQ: VIA, VIAB), and Parques Reunidos, one of the leading leisure park operators in the world, have reached an agreement to create two new themed indoor family entertainment centers: in Madrid Xanadu’ Shopping Center and in Dolce Vita Tejo, Portugal. These two new projects expand VIMN and Parques Reunidos’ existing partnership, following the success of Nickelodeon Land at Parque de Atracciones in Madrid, NickLand at Movie Park Germany and the recent announcements of a Nickelodeon Branded Family Entertainment Center in Murcia, slated for 2017, and a Nickelodeon-themed indoor family entertainment centre in a retail destination in the United Kingdom. 

“These two new branded family entertainment centers are ideally located for Nickelodeon fans in Spain and Portugal to interact with the iconic characters that they love, through on the ground experiences,” said Raffaele Annecchino, President and MD, VIMN Southern and Western Europe, Middle East & Africa.  “We’re committed to expanding our recreation footprint in all of the markets in which we operate and we’re delighted to share this milestone with Parque Reunidos which has been an exceptional partner.  Nickelodeon’s mission is to be wherever kids are, and we are looking forward to bringing the Nickelodeon brand and characters to life through these new Family Entertainment Centers and other recreation offerings in key markets including: Germany, Italy, Benelux, France, the Middle East and Africa.”

Fernando Eiroa, CEO of Parques Reunidos, said: “We are very pleased to continue applying our knowledge in the development and management of leisure parks to create these new family experiences in shopping centres and, particularly, of doing so in collaboration with Viacom International Media Networks. Our company is constantly seeking growth opportunities and one of the most attractive is the development and management of leisure centres in shopping centres. These spaces have become a favorite entertainment option for families. Our goal is to continue offering unforgettable fun moments and we are convinced that the opening of this new leisure centres will be a success. In addition, the agreement to build a new Nickelodeon Family entertainment center in Lisbon is our first incursion in Portugal, this is an important milestone that allows us to increase our firm’s portfolio’s geographical diversification to 14 countries’.

Or/and Local GM/Gerald

These projects represent a fundamental step of VIMN and Parques Reunidos to develop family entertainment centers in Europe.