Business & Money | Thursday 29 January, 2015 12:36 am |

Under the slogan “RIDE SAFE” and in line with our continuous efforts in making our valuable customers rides enjoyable; we are excited to launch our loyalty program “The Reward Track” that will be executed in the Kingdom of Saudi Arabia as of February 2015 with the aim of making the ride more enjoyable and rewarding.

Dr. Mahmoud Fouz, CEO of Easy Taxi Middle East Said: “This program is designed to recognize and reward our customers according to their number of rides; our main objective is to maintain their loyalty and make their experience with us an on-going one”. He added saying: “The value of this program is to encourage people to use the safest and most convenient method of transportation; via Easy Taxi”.

Hammad Ehtesham, General Manager of Easy Taxi Jeddah explained: “The loyalty program “The Reward Track” is about rewarding customers according to their number of rides per month, rewards vary between special gifts, discounts, cosmetics, free vouchers, and more.

Eugen Brikcius, General Manager of easy Taxi Riyadh highlighted the importance of the program: “growth has been exceptional with the number of taxi drivers in the network in addition to the app usage and users’ growth; accordingly our focus is currently on maintaining our customers and gain their loyalty”.

With safety and security in mind, the app also allows users to track their taxi, view the photo and details of the driver, and don’t need to wait anymore.

Easy Taxi, one of the world’s leading mobile taxi apps, is rapidly expanding its services in the Middle East. As the first app connecting trained and tracked drivers with passengers in the Gulf, Easy Taxi has experienced significant growth and demonstrated success in Jeddah, Riyadh, Bahrain, Jordan, and most recently Qatar and Kuwait.

Passengers can download the Easy Taxi App that is available for Android, iOS, Blackberry, and Windows Phone devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions.

Easy Taxi is backed by iMena Holdings and is part of the Middle East Internet Group (MEIG).