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Eye of Riyadh
Business & Money | Tuesday 10 May, 2016 3:32 pm |
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UFI Seminar in Europe: The Challenge of Change

We are living in times of constant change! And if you don´t move forwards, you will move backwards…. Moving ahead is definitely the way to go, but in which direction? There are plenty of decisions to be made, different roads to take. But which one is the right one for your business? 

Wouldn´t it be great to have the chance to discuss with other industry colleagues new routes for our industry and hence for your company? Well, next month an ideal opportunity to do just that will arise – at the UFI Open Seminar in Basel (Switzerland). At that event, which will take place from 20 – 22 June, exhibition industry professionals from Europe and beyond will meet to discuss the challenges of change. And in addition, participants will have the chance to find out more about what is really going on in the exhibition world through the Seminar programme. During the Seminar, the following topics will be addressed: digitalisation, business transformation and security, all topics currently touching the heart of what we do. 

The mega trend of digitalisation is forcing every company to rethink important business elements. Digitalisation offers a variety of opportunities, however it also raises new questions for the exhibition industry. We will learn from Stephan Peyer how to manage and design exhibitions in the age of digitalisation. 

At the Seminar dinner we are delighted to have the chance to join in the celebration of the 100-year anniversary of MCH, and will learn from Jonas Ridderstrale, the guest speaker during the dinner, how we can meet the challenge of change most effectively. 

Last but not least, the terror attacks worldwide have led to an increase in security levels. How is the exhibition industry dealing with this? Participants will find out more about the security measures that were taken at EXPO 2015, and will also be able to enjoy an interactive panel discussion on how to handle challenging security situations 

The seminar programme, registration details and practical information are available at www.ufi.org/basel2016. In addition the UFI Seminar participants will be granted complimentary access to Art Basel on Sunday 19 June 2016. 

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