Tejar Dubai to host first ever National Treasure conference in the emirate

Over 30 regional business leaders known for their visionary thinking, extraordinary success, leadership and commitment will come together for the inaugural edition of the National Treasure initiative by Knowledge Expansion, in partnership with Tejar Dubai, under the patronage of Dubai Chambers of Commerce and Industry on September 27 and 28 in Dubai.

Essa Al Zaabi, Senior Vice-President, Institutional Support Sector, Dubai Chamber, and General Coordinator of Tejar Dubai, says that the global initiative complements Dubai Chamber’s initiative of Tejar Dubai entrepreneurship development programme whose aim is to find and train creative and commercially-minded youth to help them turn their business ideas into a reality.

“The conference, which offers attendees with strategic knowledge in management and career achievement while allowing the young generation to shift their focus from idea generation to idea execution with the help of the region's most pragmatic leaders and visionaries who share their tried and tested insights into making dreams a reality, will help budding entrepreneurs to hone their talent in establishing their own small-to-medium-sized businesses,” says Al Zaabi.

On his part, Sigbert Dhas, CEO of Knowledge Expansion says, “National Treasure was founded to bring business leaders and influencers to inspire and imbibe their leadership qualities of thinking beyond normal, innovation, excellence and forward thinking in business."

National Treasure sets itself aside by being the region's first theatrical conference. Pyramedia Consultancy & Production has strategically partnered as the Official Knowledge Partner to bring this idea to life.

"For younger generations to be able to address the complex issues facing them today, it is imperative for us to provide them with extracts of our experiences and create opportunities for discussion with them such as the National Treasure conference. Pyramedia has always been eager to support that concept as part of its commitment to encourage new talents, which is its key role as knowledge partner to create content that enables the community to join the conversation.” adds Dr Nashwa AlRuwaini, Founder, Pyramedia Consultancy & Production.

Neha Shaikh, Co-Founder of National Treasure says: “We’re very proud to be among the chosen initiatives of Tejar Dubai. This two- day conference will give an extraordinary exposure to actionable talks, onsite-counselling, real-life stories, and training on organizational development, corporate learning and career guidance for all upcoming entrepreneurs to set their vision of success."

Being held at the conclusion of the conference, the National Treasure Award embodies the symbol of the infinity and the choice of seven pearls to symbolize the seven emirates of the UAE. Noor Shamma, artrepreneur and originator of the Postcard Initiative and designer of National Treasure Award states, "Leadership is about leading by example; leaders have power, but true leaders empower - this is the epitome of being infinitely great." 

Kawthar Makahlah, Founder of BCI Group says “Women have been an integral part of our organization and we seek new ways to empower and facilitate their progress and wellbeing. We have established our business to serve our clients and always look up to women role models in UAE who inspire success.”

Some of the distinguished panel of speakers including Lubna Qassim, Group Chief General Counsel and Company Secretary, Emirates NBD (PJSC); H.E. Dr. Maryam Matar, Founder & Chairperson, UAE Genetic Diseases Association; Dr Hayat Sindi, Goodwill Ambassador, UNESCO; H.E. Sarah Shuhail, General Director, EWA’A Shelters for Women and Children; and Abdullatif Alsayegh, Chairman, Alsayegh Media are among other influencers who have broken the boundaries of the traditional business environment and created avenues beyond ordinary will be addressing the attendees in the two-day event.