SACO opens a department for selling Smart Devices in its stores throughout KSA

In line with its strategic plan previously announced by the Company, including adding new departments and increasing the diversity of categories in order to meet customers’ expectations and aspirations, and to reach the new generation through technology by connecting all the company's divisions and products with technological solutions, as Internet of Things (IoT) market is promising and still growing in KSA; and in response to SACO’s customers demand to open a department for smart devices at SACO stores, resulting in growth and increase in company’s sales.

On Monday, April 9, 2018, Saudi Company for Hardware (SACO), the leading retailer in KSA, launched its first department to sell and market smart phones & accessories, tablets, games, and interactive systems at SACO World store, located at Northern Ring Road (Exit 5), Riyadh city. In the near future, the Company will open the same department for the same purposes in the other SACO stores, starting with SACO World stores.

On the sidelines of the opening ceremony which took place in presence of large number of SACO customers and remarkable media presence who filled SACO World store located at Northern Ring Road in Riyadh, Mr. Sameer Mohammed Al-Hamidi, CEO of SACO, stated that SACO seeks to provide all valuable requirements in its stores, in order to attract a new segment that will find in SACO all shopping wishes in an environment that strives to satisfy all customer needs in quality of services that the company is proud of.

To our customers, SACO adds to all its products, the department of smart phones, digital panels, technology, games and accessories, which has become an urgent need to keep pace with all aspects of life. This is no longer a luxury, as it has been believed for many years, as emphasized by multiple uses of these devices in work, entertainment, transportation, shopping, education, and other everyday fields that has changed thanks to the rapid growth of the smartphone users segment, which is now largely dependent on Internet service.

Mr. Sameer Mohammed Al-Hamidi, CEO of SACO, confirmed that SACO is always striving for excellence and uniqueness in the development of its performance and services, stressing that it keens to apply the best international standards, keep abreast of developments, achieve excellence and maintain it, and to create a work environment that encourages innovation and creativity.

65% of the population in the Kingdom uses smart phones in their communications, transactions, and to achieve their interests. The Kingdom of Saudi Arabia has and advanced rank among the countries where the spread of smart phones, according to the latest statistics, which showed that the current number of smartphones users in the world exceeds 2.5 billion users, and that the revenues of the smart phone industry in 2017 amounted to 478.7 billion dollars.

It is worth mentioning that SACO was established in 1985 and is one of leading companies in retail sector of hardware and tools and provides more than 45,000 products has been carefully selected from 6,000 factories, and this what makes SACO  distinctive in terms of quality and increased the demand for its products. SACO has 29 stores in 16 major cities in the Kingdom, including five SACO World Stores, with an area of 2,500 to 24,000 square meters per store.