Re-elected Middle East and Africa VP of IAA calls for more unification across the advertising and marketing industry

For the second consecutive time, Saad El Zein has been elected as Vice President and Regional Director of the International Advertising Association (IAA) in the Middle East and Africa for the period 2016 - 2018.

Saad El Zein was elected by consensus through a nomination process which involved all IAA branches in the region, building on his achievements during the past two years. Throughout his tenure at IAA, Mr. El Zein has contributed to strengthening the position of IAA and supporting the development of advertising, marketing and communications trends as well as practices in the region.

Mr. Saad El Zein, said: “It’s vital that we continue to unify our efforts to strengthen coordination and cooperation amongst industry leaders across the advertising and marketing sector in the Middle East and Africa. I’m confident that we can achieve the goals of the IAA through developing dynamic strategic plans that inspire the next generation of talent, who will help meet the industry’s future needs.”

In addition to the numerous responsibilities entrusted to him, Saad El Zein will also oversee the organisation of the "44th International Advertising Association Congress" in Abu Dhabi, which will be held on 13 - 15 November, 2016, at the Jumeirah Hotel - Etihad towers, under the theme of «New Horizons». The event is expected to attract delegates in the marketing, advertising and communications sectors from over 50 countries, to exchange dialogue, network and learn more about how best to engage with an ever-evolving industry.