Rasasi Announces e-Commerce Partnership with Souq.com

Rasasi Perfumes, one of the leading perfume brands in the Middle East, announced a new partnership with leading e-retailer Souq.com, marking the company’s foray into the fast-growing online retail space. The collaboration will cover the UAE in the initial phase, expanding to other regions in the near future.

The partnership with Souq.com comes in the wake of a growing demand for online sales as a convenient shopping alternative, and adds an additional sales channel to an already strong physical and distribution footprint for Rasasi Perfumes. The partnership will allow customers to purchase some of the best and most popular Rasasi perfumes, with all of the ease and convenience of shopping from home. 

Rasasi Perfumes Managing Director, Salim Kalsekar said: “This is our first e-commerce venture and represents a strong strategic move for the company, as the brand explores new synergies towards an integrated retail approach, achieved through new sales channel development that is aligned and optimised along with our traditional platforms. With the e-commerce industry currently valued at USD$2.5 billion in the UAE and projected to reach USD$10 billion by 2018, Rasasi as a popular and preferred perfume brand is well poised to tap into the potential of this platform, further expanding its reach and capturing the online market segment.”

Mr. Kalsekar continued: “Souq.com is a leading e-commerce platform in the region with a very strong online retail footprint. Through this partnership, we aim to leverage the mutual strengths of the two leading brands, with the common goal of delivering an enhanced shopping experience to our customers and providing them with quality choices. Souq.com users can now be assured of buying authentic Rasasi products from an extensive range of popular and premium oriental fragrances.”

Souq.com General Manager, Mahendra Asar said “The Perfumes & Beauty section is amongst the fastest growing segments on Souq.com, having clocked 100 percent year-on-year annual growth. Rasasi is an exceedingly popular perfume brand, with tremendous brand equity amongst a number of demographics across the region. We are thrilled to have Rasasi Perfumes strengthen our customer offering, which we believe will be an excellent addition to our Perfumes and Beauty category.”