noon gives with a #BIGheart, gifting Eid Al Fitr trips home

noon, the Middle East’s homegrown digital marketplace, launches #BIGheart, a project that truly embraces the spirit of Ramadan. The aim? To implement values of compassion, tolerance and philanthropy through simple acts of kindness.  

Working long hours to provide a better life for loved ones back home, workers who live in labour camps help to build the region’s infrastructure and community. Many of them spend multiple years in the region before returning home to see the families they work so hard to make proud.

To say a big thank you for their hard work, noon gifted return flights to workers so they could spend Eid Al Fitr with loved ones.

Faraz Khalid, noon CEO, said: “noon is a local brand, here to change the way things are done. By giving back to the community and listening to local people’s stories we hope to reflect the principles that underpin our society including kindness, compassion and understanding helping to bring about positive change.”

This entire project was created and executed in-house by noon. One of the #BIGheart team said that “being a part of noon’s Ramadan campaign was an eye opener and a reminder to be grateful every single day for all we have.”

As a customer-focused, Arabic-first e-commerce platform, noon brings a growing product assortment thanks to connections with the local retail community. noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps.

From here, for here.