MICHELIN PILOT SPORT 4 NOW AVAILABLE IN THE MIDDLE EAST AND AFRICA

Michelin, the world's tyre technology leader, today announced the launch of MICHELIN Pilot Sport4 tyres for theMiddle East and African markets. The new MICHELIN Pilot Sport4, developed in partnership with some of the world's most demanding car manufacturers, is the latest in the line of high-performance, safe and versatile MICHELIN tyres, to be made available in the region through Michelin authorised distribution partners.

http://www.multivu.com/players/uk/7805151-michelin-pilot-sport4-middle-east-africa/

Pierre Granzotto, General Manager for Passenger Cars and Vice President for Michelin AIM (Africa, India &Middle East) said: "Middle East and Africa play an important part in the Michelin Group's global growth story. We are delighted to introduce MICHELIN Pilot Sport4 to our customers within a short span of four months from its global unveiling. Built to satisfy the high expectations of premium and sports cars drivers seeking pleasure and thrills, the new MICHELIN Pilot Sport4 is a game-changer when it comes to high-performance tyres."

"The technological innovations in the ultra-responsive tread of the new tyre come from Michelin's longstanding experience in motor racing, especially Formula E. It constantly adapts to the road, thanks to mastery of dynamic interactions between the tyre architecture, tread pattern and materials, which results in optimal management of the contact patch."

The new "Dynamic Response" technology consists of a belt with hybrid aramid and nylon reinforcement that ensures optimal directional control. With high density, extreme tension-resistant and particularly lightweight fibre (five times more resistant than steel), centrifugal force at high speeds is perfectly controlled and the tyre contact patch remains constant, even at high speed.

The sidewall markings of most MICHELIN Pilot Sport4 sizes are designed using the "Premium Touch" technology. This new innovation from Michelin produces a velvet effect, which brings out the letters and graphics. In addition, the tyre's asymmetric design helps in superior handling and safety while minimizing audible noise for a silent performance. Moreover, this tyre line also features a strong casing which works as the skeleton of the tyre, leading to an overall robust performance of the tyre - a prerequisite in our markets.

The new MICHELIN Pilot Sport4 is currently available in 17 sizes, mainly in 17" and 18", in the Middle East and Africa. The portfolio will be expanded with more sizes at a later stage.