FCA Middle East announces Maurizio Zuares as CEO for the region

As part of a long-term strategy to further develop and strengthen FCA’s large brand portfolio in the Middle East, Maurizio Zuares has been appointed as CEO of the Fiat Chrysler Automobiles (FCA) Middle East Regional Office in Dubai.

51 year old Maurizio has over two decades of experience in the automobile industry, the last 17 years of which have been spent in a variety of roles within the FCA Group, including International Sales Director for Alfa Romeo (EU and Extra-EU), International Sales Director - Fiat/Alfa/Lancia (EU/Japan), President of Fiat Auto Japan, CEO of Fiat Group Automobiles Spain and most recently, four years as CEO of Fiat Group Automobiles France, where he was responsible for all of FCA’s brands and activities within the French market.

Maurizio has a solid international automotive background and will play an important role as head of the FCA Middle East team that has been handed increasing responsibility within the company's EMEA regional organisation - in line with the ambitious and forward thinking business plan set in place following the formation of FCA.

Maurizio has responsibility for one of the most strategically significant markets within the EMEA region. He presides over a portfolio of brands that includes Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Ram and Mopar®, with a range of models that includes a wider than ever choice of driving options - light, efficient vehicles (such as the iconic Fiat 500, Fiat 500X and Alfa Romeo Giulietta QV); class-leading 4x4’s (including the world’s most awarded SUV, the Jeep Grand Cherokee) through to the Ram truck range and the latest high performance models from the Dodge brand, including the 707hp Dodge Charger and Challenger Hellcat models.

Maurizio is Italian and holds a Masters Degree in Business Management as well as a Degree in Economics and Commerce from the University of Ancona. He joins FCA Middle East as the company aims to continue building on the momentum achieved in the region over recent years.

“FCA has been on a product offensive over the last few years, and that has brought many new customers to our wide portfolio of brands,” said Maurizio. “I’m very excited to take on the challenge of further expanding our partnerships with our distributors and through them, to our customers, with a strong focus on brand development across the region.”

“With many further exciting new model introductions to come in the next few years, my objective is to grow our business through a combination of great brands and products plus a renewed emphasis on enhancing customer satisfaction at all levels.”