APSCO aims to target its customers through new media platforms

The Arabian Petroleum Supply Company “APSCO” seeks to develop marketing approach to keep up with Saudi “2030 vision” by targeting audience through web news and social media which considered today as the most effective and top used means.

Due to the fact that customers are the top priority, Mobil 1, one of the brands produced by APSCO, pays a huge attention to customer services in order to build continuous and effective communication by supporting digital marketing tools which has become more effective and accurate nowadays.

After an advertisement agreement has been signed between Mobil 1 and Al-Muraba Net, Mohammed Islam, the marketing manager, declared that this agreement is the first step toward a distinctive marketing that relies on digital platforms, and the new marketing strategy will move forward to achieve its objectives which promote for APSCO products and services.

It is worth mentioning that, APSCO is considered as one of the leading company in supplying the market with high quality oil and fuel products to meet customers’ needs. Mobil 1 is also one of the leading company in the field of synthetic oils for engines by supplying high quality products that benefit the company reputation.