ISM MIDDLE EAST 2026

SM Middle East 2025 marked a milestone for the global sweets and snacks industry. With record-breaking buyer attendance, influential partnerships, and trend-setting product showcases, the edition reinforced Dubai’s position as the gateway to APMEA’s dynamic trade corridors and a leading hub for global business growth.

Over three days, the show welcomed 725 exhibitors from 66 countries and connected them with 25,000+ buyers, a 30% increase in attendance. The show floor showcased innovation at scale from Caffarel, Trolli, Sucralliance and The Belgian Chocolate Group driving global influence to Carrefour, Nestlé, Noon, Reliance Retail and Tim Hortons shaping regional sourcing strategies. 

Building on this record-breaking success, ISM Middle East continues to be the definitive growth engine for the sweets and snacks industry across the Middle East, Africa and Asia. It is a powerful platform where global brands, influential buyers, and emerging innovators connect to explore opportunities, shape future trends and unlock the next chapter of growth for the sector.