Zara Home “second Nature” Aw2017

The campaign of Zara Home for Winter 2017 explores the human need to follow our instincts, a concern to reconnect with Nature.

We find spaces in which the simplicity of the materials and the imperfection of the surfaces commune with architectures of structure outdoors and contrast with the rotund but extremely delicate designs of the collection.

A sophisticated aesthetic that brings us closer to the purest essence of the natural world, becoming an essential part of the decorative proposal.

The ample interiors of the images create an empathy with the elements that decorate it as being aware of that synergy between object, textile and Nature. Neutral colors of pleasing textures and warm minimalism.