Haier Unveils Premium Smart Home Appliance Portfolio Tailored for Saudi Lifestyles in Riyadh

Haier, the IoT-enabled global home appliance brand ranked No.1 in global major home appliance sales for 17 consecutive years, unveiled its latest premium smart home appliance portfolio at a launch event held at Granada Mall in Riyadh under the theme “Better Product, Better Service, Better Life.”

Designed specifically around the needs of Saudi households, the new portfolio combines advanced technology, premium design and locally tailored solutions developed to address the country’s climate, household lifestyles and evolving consumer preferences. The launch reflects Haier’s commitment to supporting the continued development of high-quality smart living experiences in Saudi Arabia in line with the ambitions of Saudi Vision 2030.

The event brought together senior executives from Haier Saudi Arabia, key local distributors, industry media, lifestyle KOLs, and existing and prospective premium-segment consumers. Abdullah Alhuwaishel, Senior Engineer of Information and Artificial Intelligence at the Saudi Ministry of Defense and UN Senior Advisor on Artificial Intelligence, also graced the occasion. His presence underscores industry recognition of Haier’s smart-home technological innovation and digital-living exploration aligned with Saudi Arabia’s digital transformation agenda. Representatives from Al Hilal SFC also attended the event, highlighting Haier’s strategic partnership with one of Saudi Arabia’s leading sports brands and reinforcing its focus on a premium, localised and youth-oriented market presence.

Designed Around Saudi Lifestyles

Rather than offering one-size-fits-all solutions, Haier’s latest portfolio has been developed around real-life scenarios and the specific requirements of Saudi consumers. The new range focuses on four key areas: food preservation, home comfort, fabric care and home entertainment, combining premium design with technologies designed to perform reliably in Saudi Arabia’s demanding climate.

The launch introduced five flagship models, each developed to address specific household needs.

Horizon Premium Refrigerator HRF-851VCWIMBLU1(SA)

Designed for large Saudi households and high-volume food storage, the Horizon Premium Refrigerator offers an extra-large capacity to accommodate bulk purchases and family gatherings. Its long-lasting freshness-lock technology provides precise temperature control and enhanced food preservation, while smart functions and premium aesthetics combine convenience with a sophisticated kitchen experience.

Refrigerator HRF-606VNFGY6U1(SA)

The Mai-Lang flush-mount refrigerator is designed for modern Saudi homes seeking seamless, integrated interiors. Its ultra-sleek design sits flush with cabinetry, making it suitable for contemporary villas and high-end apartments. Alongside its minimalist appearance, the refrigerator provides powerful cooling, organised storage and bacteria-elimination and odour-neutralisation functions to support reliable food preservation in high-temperature conditions.

H75S80GUX Smart Gaming TV

Developed with Saudi Arabia’s strong football culture and growing gaming community in mind, the H75S80GUX Smart Gaming TV combines immersive entertainment with smooth gaming performance. Its 120Hz refresh rate, VRR and ALLM technologies help minimise motion blur, screen stuttering and input lag. The TV also supports high-definition viewing, live football streaming and multi-screen casting, creating an immersive home entertainment experience for sports fans and gamers.

Ultra Inverter Air Conditioner

Built for Saudi Arabia’s extreme summer conditions, the Haier Ultra Inverter Air Conditioner is designed to maintain stable cooling performance in high temperatures. It delivers 100% full-capacity cooling at 55°C and continuous cooling operation at 68°C, while intelligent self-cleaning, outdoor-unit reverse-rotation dust removal and UVC sterilisation technologies help address dust accumulation, odours and hygiene concerns.

The model is also supported by extended after-sales protection, including a 5-year extended warranty and a 10-year official manufacturer warranty, providing customers with added peace of mind and long-term support.

Laundry Center 3-in-1 Washing Machine HWD130-BD14LCGNU1

Developed for the laundry needs of modern Saudi households, the Haier Laundry Center is designed to handle frequent laundry loads and bulky garments such as traditional thobes. It combines deep stain removal, fast washing cycles and low-noise operation with integrated deep drying and anti-wrinkle functions.

Its independent zoned-washing design also enables different categories of clothing to be washed separately, including outerwear, innerwear and mother-and-baby garments, supporting a more hygienic and efficient fabric-care routine.

Deepening Haier’s Commitment to Saudi Arabia

Commenting on the launch, the CEO of Haier Saudi Arabia said:

“Saudi Arabia is a core strategic market for Haier across the Middle East. As Saudi Vision 2030 continues to drive the development of high-end urban living, consumer demand for locally tailored, high-quality and service-oriented smart-home solutions continues to grow.

At Haier, we are committed to being rooted in the local market and serving local communities. By combining local market insights with our R&D, innovation and service capabilities, we develop products that respond directly to the needs of Saudi households.

Looking ahead, we will continue to strengthen our strategic partnership with Al Hilal SFC and expand our premium retail and after-sales service network to provide Saudi consumers with complete smart-home solutions, from product experience and customisation to installation and long-term maintenance.”

Available Through an Omni-Channel Experience

Haier’s new premium portfolio will be available through premium offline experience stores in key Saudi cities, including Riyadh, Jeddah and Dammam, as well as major local e-commerce platforms including Noon and Amazon.

In addition to product availability, Haier is expanding its premium customer experience through city-wide roadshows, whole-home smart customisation services, professional installation and commissioning, and dedicated after-sales and maintenance services.

Through this integrated approach, Haier aims to provide consumers with a complete premium smart-home experience supported by dedicated service throughout the customer journey.

As Haier continues to deepen its presence in Saudi Arabia, the brand remains focused on developing products tailored to local lifestyles, strengthening its service ecosystem and delivering on its philosophy of “Better Product, Better Service, Better Life.”