Tourism & Hospitality | Wednesday 13 May, 2015 8:48 am |

UB-COOL.com, the world’s first online adventure hub, was launched in Dubai amidst several global operators from within the adventure tourism industry. This game changing platform aims to capitalise on the growth witnessed by the global adventure tourism industry and chose Dubai its home base of Dubai for its launch.

The site offers a wide range of action filled activities around the world like water based adventures (such as diving, rafting, fishing etc.), trekking and hiking, cycling and biking, desert adventures, winter adventures as well as very cool adventures (which could be anything from canoeing to sky diving). International destinations already include Switzerland, South Africa, Indonesia, Greece, Thailand and many others. This tourism hub aims to provide travellers with the most accessible and cost-effective way of booking the broadest selection of worldwide adventures. UB-COOL.com is an innovative and user-friendly platform dedicated to adventure-seekers, young, young-at-hearts and world explorers.

“With the rise of social media, today’s travellers have also developed their love for adventures but due to their tight schedules, planning an expedition can get quite difficult. It’s challenging to figure out the best places to go, it’s time-consuming to book tickets, and everything is just labour-intensive. We at UB-COOL.com aim to solve that problem as we provide them with the broadest reasonably-priced selection of adventures: like paragliding in Switzerland, trekking in Nepal, river rafting in Indonesia, amongst other off the beaten path experiences,” explained Medina Ilyassova, Director, UB-COOL.com during the launch in Dubai.

Working directly with adventure providers, the online booking site provides clear information for each adventure, from prices to itineraries to travel equipment. Each offering on UB-COOL.com also provides a brief description, things to bring in the destination, age restriction, travel time, dates and package inclusions. Everyone can browse UB-COOL.com’s offerings from their computers, tablets and smartphones and with just a few clicks clients can book or cancel their adventures.

Medina also explained why clients should join UB-COOL.com, “Adventure providers directly give us the price and that’s exactly what we post on the website. Several sites have reviews that are not genuine and we have ensured that only real clients can leave reviews on our platform”.
Adventure organizing companies from around the world can maximize their revenue by joining UB-COOL.com. “We follow the standard business model, using a cost-effective commission-based set-up that will guarantee maximum optimization of revenue. With our strong social media presence and personalized account management, we develop strong partnerships with international adventure providers”.

The event was attended by Her Excellency, Maitha Al Mahrouqi, Undersecretary of Oman Ministry of Tourism and Saeed Al Memari, the first UAE national to have climbed Mount Everest — twice in 2011 and 2012.

UB-COOL.com will continue to update their site with new adventures, so keep an eye out for the same! UB-COOL.com (UBCOOL DMCC) is based on the 30th floor of Swiss Tower, Jumeirah Lake Towers, Dubai, UAE. For more details, visit their website at www.ub-cool.com.