Volkswagen appoints new regional head to drive growth across the Middle East region

 Volkswagen has appointed a new Managing Director to lead its Middle East operations at the automotive manufacturer’s regional headquarters in the United Arab Emirates. Mr Victor Dalmau joins Volkswagen Middle East from the Sao Paulo operation in Brazil, where he led the brand as Volkswagen Managing Director for Latin America. 

Victor joins the regional office with over 20 years’ experience in the automotive industry, working within the Volkswagen Group on strategic and operative positions; and brings vast knowledge and experience to this role. His long and successful career has been in all areas of the business from Sales, Marketing, After Sales to Dealer Network.

Prior to joining Volkswagen Middle East, Victor led the successful re-launch of the Volkswagen brand in Latin America, reinvigorating the brand and increasing the product portfolio in the market. Victor will bring this experience and success of working in other developing markets to the team here in the Middle East where he will continue to grow the brand in the region.

Victor also spent many years based in Volkswagen’s headquarters in Wolfsburg where he held various positions within the business focusing on both established and developing markets.  

Commenting on his new appointment, Victor Dalmau, Managing Director Volkswagen Middle East, said: “Despite the current challenging marketplace, the Middle East region offers a great deal of new opportunities and there is still a clear sense of drive and energy amongst both our business partners and consumers.

“My focus is to build on the foundations already established, and continue to offer an exciting and diverse product range for customers in this market. Technology is at the heart of our brand, from the innovation in our vehicles to the digitalization of our business, and this will be a focus in terms of further strengthening our customer relations, driver experience and servicing.”

Deesch Papke, Managing Director for Audi Volkswagen Middle East said: “We welcome Victor to the market and look forward to working alongside him as we navigate this exciting and diverse market. It’s an exciting time both globally and regionally for Volkswagen, and we are looking forward to the future.”

Based at the regional headquarters in the United Arab Emirates, Victor will be responsible for all markets including; the UAE, Kingdom of Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan and Lebanon.