VMF Saudi Arabia To be Held In Person

Vibe Martech Fest’s (VMF) second Saudi Arabia edition will take place in person on October 18 and 19, 2022. 

Vibe Martech Fest – KSA is a two-day in-person summit that will engage the marketing leaders’ community in the Kingdom to discuss solutions to the most pressing Martech challenges.

Saudi Arabia is perfectly poised to embrace marketing technology solutions with a high internet penetration, consumers with spending power and a tech-driven vision. How do brands make the most of their Martech investments? The two-day in-person conference aims to engage the marketing community in the Kingdom to address real-world challenges, and introduce solutions.

Since 2018, Vibe Martech Fest has advanced the adoption of Martech by educating, enlightening and inspiring CMOs of the region. Providing exclusive access to industry experts on how brands use emerging technologies to lift experience, thought leaders like Scott Brinker, Sir Martin Sorrell, Brian Solis, Fernando Machado, David Raab, Rob Bloom and Steve Lok have spoken at previous editions. Brinker has stated that hosting of VMF signalled that the region has matured in terms of Martech adoption.

The summit will have experts from the region speaking about customer intent in the modern marketing funnel, sustainability, data privacy regulations, sales intelligence, the game of subscriptions and customer journey orchestration.

The Vibe Martech Awards, an annual recognition of the innovative companies that push Martech boundaries, will be presented at the summit.

Presented by Martechvibe, the Vibe Martech Fest (VMF) is the flag-bearer of the evolution of marketing in the Middle East driven by technology and accelerated by digital transformation. Sprinklr joins as the Presenting Sponsor for the event, along with Tealium,  Zoho, Epsilon, ValueFirst, and Sitecore as the Gold Sponsors. MoEngage, Reprise, Microsoft, Optimizely, and SAS join as silver sponsors. Customer Data Platform Institute is Supporting Association, and Eye of Riyadh joined as a media partner.

“The Kingdom is at a crucial point where all the forces; government, enterprises and customers are in sync, and moving ahead at a rapid pace technologically. It’s an opportunity for brands to make history and set a new standard in customer experience that matches expectations. VMF is a reflection of this movement. We are thrilled to be a part of the change as it happens,” said Haitham ElKhatib, Regional Vice President MEA at Sprinklr.

For more information, visit Vibe Martech Fest, KSA