The Highly Anticipated Dubai Watch Week Returns for a Second Edition this November

Following its successful debut in 2015, the region’s most anticipated horology event, Dubai Watch Week, returns for a second time under the Patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of Dubai Culture & Arts Authority. The organizer, Ahmed Seddiqi & Sons, has announced the dates for the second edition that is set to take place from 15th to the 19thNovember 2016.

Her Highness Sheikha Latifa bint Mohammed, Vice Chairman of Dubai Culture, said: “Design is at the heart of any creative initiative, and Dubai Watch Week presents the world’s cutting edge trends in the horological design landscape. Through Dubai Culture, we are focused on promoting the creative industry and supporting ventures that further establish the city as a vibrant centre for designers from all spheres of creative activity to meet, interact and collaborate. The Arab world’s rich cultural legacy has the potential to be an impetus behind new ideas and designs in the industry of watchmaking. It is our hope that the second edition of Dubai Watch Week will serve as an inspiration for industry experts, designers and the public to appreciate the fine art of watchmaking, as well as the design and technological aspects of the world’s trend-setting timepieces.”

“Education is a key area of focus at Ahmed Seddiqi & Sons, as it has been our mission for more than 60 years to increase the understanding of and passion for watchmaking in the Middle East.   Dubai Watch Week has education at the heart of its annual platform, through workshops, discussions, and mentorship opportunities that engage both existing and emerging members of the watch community in topics of both historical and contemporary significance to the industry,” said Abdul Hamied Seddiqi, Vice chairman at Ahmed Seddiqi & Sons.

The 2016 edition of Dubai Watch Week (DWW) will continue to celebrate the dedication, innovation and achievements in the world of horology while focusing on the culture and history of the watch industry.  The five-day event aims to engage the watch community both regionally and internationally through the region’s only dedicated horology event.

“Following the unprecedented success of our inaugural Dubai Watch Week in 2015, we are delighted to see a shift in the trends in the regional watch industry. The horology market is evolving and consumers are engaged beyond the pure aesthetics of a timepiece, now keen to learn about timepieces from a cultural and historical aspect. The market is now interested in the experiences and individual stories behind each brand; including the technical movements, materials, and mechanisms employed,” said Melika Yazdjerdi, Director of Dubai Watch Week and Head of Corporate Communications at Ahmed Seddiqi & Sons. “We look forward to bringing a second edition of Dubai Watch Week to serve the needs and interests of this growing market; from those starting their journey through the world of watchmaking to established collectors seeking more in-depth knowledge in the realm of horology.”