Beauty & Style | Sunday 17 May, 2015 9:18 am |

Sterling Parfums, the regions specialist in the manufacture and distribution of fragrances, participates in the Beautyworld Middle East 2015, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East.

In fragrances, Sterling Parfums will be launching exquisite fine fragrances in their premium luxury brand- Armaf Luxe, and stylish fragrances aligned to the lifestyle of today’s men and women in Estiara brand. Apart from their French fragrance brands- Armaf and Estiara, Sterling Parfums will also showcase Hamidi, a niche brand of concentrated Arabic perfumes oils and fragrances.

In personal care they will exhibit, Estiara Passion, a collection of scented shower gels, body lotions, scrubs, mists etc. with delicious and inspiring fruity and floral fragrances. The show stopper will be their new personal care line which is said to be inspired by the richness of nature.

Sterling Parfums, which is participating in the Beautyworld from past 9 years, had always dazzled the visitors with their remarkable displays and innovative products. Distributors and buyers who are interested in learning more about Sterling Parfums, can visit them at Hall 4, Stand 4B12 at Dubai International Convention and Exhibition Center from 26th May to 28th May 2015 between 10am to 6pm.