Technology & IT | Monday 23 March, 2015 12:05 am |

Samsung Electronics Ltd. will participate in the OMO Carnival in its first Saudi edition as part of the ‘Dirt Is Good’ campaign. The carnival which lasts 10 days has organized activities for children and their families, where Samsung’s booth showcases its 2015 brand new Activ’ DualWash Machine™.

The carnival is open to families and hopes to give children the freedom to get dirty and experience life while mothers can rest assured that the laundry-worry will be taken care of by Samsung’s most innovative technology and OMO’s stain removal capability.
Mr, Barney Shin, Home appliances business manager – KSA said: “With our participation in the first-time ever OMO carnival in the Kingdom, we aim once more to give back to our consumers and thank them for their trust in our products and demonstrate our commitment to Saudi families. Alike, their presence at this carnival entrusts us to always offer the best possible solutions and enhance the familial lifestyle. We’re glad to give the children the space to enjoy themselves and build their determination, for our common determination is what will all bring us forward.”

Samsung’s booth is expected to gather a great number, as attendants can benefit of explicit how-to demos about the Activ’ DualWash Machine ™. The top of the Activ’ DualWash Machine™ includes a built-in sink with water jet and gentle scrubbing surface, providing a separate space to pre-treat tough stains, like heavily soiled sports uniforms, or hand wash items, like delicate sweaters. Samsung’s Activ’ DualWash Machine™all-in-one solution enables consumers to handle the entire wash process in the laundry unit instead of having to spread it out over multiple locations, avoiding mess and saving a considerable amount of effort.

Worth noting that Samsung and OMO will kick start a winning draw during the carnival on 10 of its washing machines, to thank all the mothers in Saudi for their support.

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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries with annual sales of $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com