Patchi opens Its First New Boutique Concept in Riyadh

Patchi, the leading and innovative chocolate brand in the Middle East, recently uncovered its new boutique concept at The Zone, located on Al-Takhassusi Street in Riyadh, in the presence VIPs, media, celebrities & influencers, and Patchi’s executive management.

It represents the first boutique of its kind for Patchi in Saudi Arabia and is characterized by its new customer experience, offering a new line of products, and focusing on the addition of its new concept to the service offering, paving the way to new experiences, showcasing elegance and style, and an upcoming Kingdom-wide expansion.

Once the opening ceremony took place, guests went around the branch, expressing their admiration and awe by the unique sections, products and designs; in addition to the new offerings that included a wonderful variety of desserts, ice creams, sorbets, hot chocolate drinks, and mocktails, made from Patchi chocolate and other fresh ingredients. Invitees celebrated the opening through an interactive activation where everyone had the chance to be a Patchi chef! Patchi also introduced a new breakfast menu that includes a variety of different tastes for a delightful experience.

Aside from the desserts and drinks menu, Patchi chefs have crafted an appetizing selection of unwrapped chocolates of different feels and flavors varying from ganache, praline and more, in addition to a unique collection of HeartMade macarons, chocolate blocks and mignardises - all gracefully presented at the new chocolate counter. 

Patchi plans to open more than 10 new boutiques concepts throughout the Kingdom this year, indicating the great interest Patchi pays to its customers in Saudi Arabia, and its constant desire and aspiration to provide them with high quality and professional services.

Patchi is a brand that has a long and solid history in the field of producing premium chocolate in the region. Since its inception, Patchi has been committed to innovation and compliance with quality standards. Patchi is well-known for its premium products with their tempting taste of natural flavors, all made from Patchi premium chocolate free from any preservatives.

Patchi has been in the market for 45 years ensuring its vision is transferred across all branches worldwide. Patchi has been keen on establishing them by ensuring high quality standards, which has allowed it to occupy a prominent and distinguished position as one of the largest brands in the chocolate industry, whilst ensuring the new concept boutique elevates it into a new level of retail operations.