Panasonic strengthens eco solutions business aimed at regional construction industry

Panasonic Marketing Middle East and Africa (PMMAF) reports strong demand for its eco solutions products targeted at the regional construction and real estate sector. As part of its efforts to strengthen its growing eco solutions business in the region, the company will soon open a refurbished 32 square feet flagship store in Dubai, displaying its entire spectrum of electrical construction materials, air moving solutions for better Indoor Air Quality Management, sustainable energy Solar products and LED Lighting Fixtures, all under one roof, apart from already refurbished showroom near Fish Roundabout in Deira. 

According to Tatsuya Kumazawa, Director, Eco Solutions Division, Panasonic Marketing Middle East & Africa, “With the increasing demand from the construction sector for our products, we now offer a wide range of solutions for the entire eco solutions space.  We are also in the process of refurbishing key Panasonic outlets in the region to give our customers the bigger picture of our offerings on a single platform.”

“During Cityscape Global, there is a renewed focus on sustainability and our eco solutions division has a range of environment friendly products including solar panels, air moving solutions and energy efficient lighting and wiring devices, to cater to this specific sector,” Kumazawa added.

In addition to its high quality Indoor Air Quality (IAQ) solutions, Panasonic is constantly engaged in awareness programmes to educate customers on the importance of ventilation solutions which are essential for a healthy living. 

Supporting the region’s quest for more sustainable forms of energy is Panasonic’s HIT™, one of the most efficient solar panels in the world as it enables more power generation per square meter than conventional solar panels. 

Panasonic also provides energy saving LED Bulbs and Fluorescent Lamps, Lighting Fixtures and Lighting Control Systems.  This year, the company introduced its extensive LED luminaires range in the UAE for the residential, commercial, retail and hospitality segments. 

Ranked No 2 globally for wiring accessories, Panasonic’s top-level switch series brings elegance to everyday lives.  Its 'Flatima series' switches, for example, incorporate cutting edge design, functionality and luxury. 

Panasonic’s electrical devices are distributed by M/S.Advance Establishment for Lighting & Electricals (AELE) in UAE. Founded in 1998, M/S.Advance countrywide distribution network offers a complete range of Panasonic electrical products including switches and receptacles.

Panasonic follows a sustainable approach that identifies environmental impact during the planning and designing of each product.

“Regionally, we work in synergy with Panasonic’s global goal to be the number one brand for wiring devices in the world by 2018, our centenary year,” Kumazawa added.