Nissan KSA Honors Success Partners in Annual Wholesale Award Ceremony

Nissan Saudi Arabia honored their wholesale partners at a recent event in Jeddah for their tireless efforts in servicing Nissan customers, awarding the top performers with Nissan cars and other valuable prizes. The wholesale award ceremony was held in appreciation of the wholesalers’ efforts throughout the year in diligently serving customers and improving their levels of satisfaction with the brand.

The event took place at Park Hyatt hotel on Thursday February 20th, 2020, where Nissan wholesalers from across the kingdom attended as well as representatives from Nissan Saudi Arabia and Petromin Nissan, Nissan’s authorized dealer in the Kingdom. The wholesale award ceremony was packed with engaging activities for its audience, where the main speakers at the event included Nissan Saudi Arabia Managing Director Bader El- Houssami, as well as Engineer Ahmad Taha, the Aftersales Director at Nissan KSA, and two of Petromin Nissan’s representatives including Mark Knapton, Chief Operation Officer and Ronald Hewitt, Aftersales General Manager. The audience was also taken through a presentation that showcased Nissan KSA’s growth and achievements in the realm of aftersales and wholesales, followed by the reveal of the winners of the Wholesale Competition Program and an engaging open business discussion.

Bader El Houssami, Managing Director of Nissan KSA, addressed the attendees, saying: “At Nissan Saudi Arabia, we are thoroughly proud of our wholesale partners, whose unmatched work ethic and unrelenting support is reflected in the company's success. We extend our deep appreciation and thanks to you for being with us every step of the way on our growth journey, in which you played a vital role. Thanks to your dedication and excellent customer service, Nissan’s position as the leading automotive manufacturer is solidified in the Middle East and the world.”

In the first category, Al Elaj Establishment from the Qassim region took top honors followed by Al Khalaifi Company from Riyadh and Mansoor Al Hotami Establishment from Jeddah. In the second category, Al Hasniya Establishment from the Aseer region came in first followed by Abdulmohsen Ba Naeem Est. in second place and Nitaq Al Khaleedj Est. in third, both from Riyadh. The Sultan Al Abdali Est. from Madinah took first place in the third category followed by Al Alwan Est. from the Eastern region and Al NasriyaEst. from Hail. The award categories were classified according to the size of the business. It is worth noting that this year’s event saw the largest attendance from wholesalers, with the winners coming from the widest range of cities of the KSA region to date. 

Commenting at the event, Aftersales Director at Nissan KSA, Eng. Ahmad Taha said: “I extend my sincere appreciation and thanks to all of our success partners including Petromin Nissan and our wholesalers, who contributed to expanding our service network coverage to become the best brand in the market. Thanks to your continued efforts and exceptional service, we have reached a record performance in our customer satisfaction levels. In addition, we have increased our genuine parts availability to match global levels. All of this is due to your valued partnership and expertise in the KSA market."

Mark Knapton, Chief Operation Officer at Petromin Nissan also commented at the event, saying: “The wholesalers are the driving force behind the efficiency of the business, with their support we can continue growing and exceeded expectations year on year to achieve continued success”.

Nissan KSA’s annual wholesale award ceremony unites their partners in success under one roof, to celebrate their achievements over the year and look forward to the news ways that Nissan KSA seeks to utilize their relationship with wholesalers and dealers to its full potential. The event encourages healthy competition to ultimately service KSA customers to the best of their ability by providing genuine parts and maximizing Petromin Nissan’s network coverage across the Kingdom.