LG AIMS TO ADD TO ITS SUCCESS IN THE PREMIUM TV MARKET

LG Electronics (LG) unveiled the company’s latest OLED TV line-up at its MEA regional launch event held this evening at the Madinat Jumeirah resort in Dubai. The event included a presentation detailing LG’s rise to the top of the global OLED industry and how the company intends to use its edge in technology to build on its leading position by offering its customers the absolute best in innovation, technology and design. Guests were also able to hear video endorsements from Former Director of MBC Action, Iyad Qassem and live endorsements from OLED VIP consumers from the MEA region.

The regional event was hosted by Mr. Kevin Cha, President, Middle East and Africa Region and Mr. Hyoung S. Park, Group Leader of Home Entertainment Company Sales & Marketing, LG Electronics. Additionally, LG partners and 36 OLED VIP consumers attended from across the Middle East and Africa region to celebrate the launch of the LG OLED TV line up. 

The new LG OLED TV delivers perfect black and colors with an infinite contrast ratio as well as wider viewing angles thanks to its self-lighting pixels. Not only is LG the global leader in advanced OLED technology, but the company has also succeeded in creating an absolutely stunning and stylish curved design for its televisions which will compliment any home.

“The MEA region is a diverse and growing market, and LG sees huge potential here for OLED technology” said Mr. Kevin Cha, President, Middle East & Africa Region, LG Electronics, at the event. “At LG, we intend to create a new market here for the next step in the evolution of TV. As part of our ongoing commitment to giving users the best viewing experience possible, we are proud to continue leading the way in the next generation of home entertainment through our OLED TV’s.”

Incorporating insight from LG’s dedicated R&D team, these new OLED displays are 85% slimmer, 20% narrower, and 26% lighter than competing LCD TVs.

Commenting on the event, Mr. Deuk Soo Ahn, President of LG Electronics Saudi Arabia said: "LG truly revolutionizes the OLED TV industry with its incredible efficiency and benefits dedicated to TV viewers. The unique approach adopted by LG takes the viewing experience to another level, paving the way to more ground-breaking innovations in the nearest future”.