Ideal Standard’s latest innovations under the spotlight at the Big 5 exhibition

Ideal Standard, one of the leading providers of innovative total bathroom solutions operating across Europe, Middle East and Africa, is presenting an overview of its latest bathroom product portfolio at Big 5 Dubai, the largest construction event in the Middle East. 

At the exhibition, held from November 23 to 26 at Dubai World Trade Centre, Ideal Standard MENA will have on show the entire spectrum of bathroom solutions – from ceramics, brassware fittings and shower kits to bathtubs, furniture and shower trays. All these products on display will be from the company’s flagship brand Ideal Standard as well as its other leading European brands such as Jado, Armitage Shanks and American Standard.

Among the salient attractions on offer from Ideal Standard are the revolutionary AquaBladeTM flush technology and Tonic II total bathroom range. AquaBladeTM is a newly engineered system of channels to create a cascading wall of water from the top of the toilet bowl opening, which gives optimum water flow covering every inch of the ceramic, keeping the toilet bowl immaculately clean.

With a refined soft geometric design, Tonic II’s clean, beautiful lines offer a broad choice of solutions and combinations of harmonious, contemporary ceramics, fittings, furniture and bathtubs that won this year’s IF Design award. The collection is created by German design studio, ARTEFAKT.

Talking about the unique showcase that is set to amaze everyone, Ms Dimitra Dotsia, Marketing Manager, Ideal Standard MENA, said: “We are very excited about this year’s participation, as we are presenting our new revolutionary AquaBladeTM flush technology that has already generated a buzz in the industry, as well as our new award winning Tonic II total bathroom range. Always thinking about the ergonomics of the bathroom, we aim to help our end -users get the most out of their bathroom experience. So, merging stunning form and exceptional function is a major focus for us, in order to continue delivering game-changing products. Ideal Standard provides a glimpse of this at Big 5.”

The company will also showcase a selection of its already-successful products, such as the luxury total bathroom solution range DEA combined with mélange fittings; Connect & Strada range; shower systems and kits, vessels and a wide collection of bathroom fittings.

Jado will present luxurious mixer ranges like IF Design Gold award winner Joy, Jes, Perlrand Cristal – the Swarovski range – and others, as well as a selection of potential finishes that they can be produced in.

From the Armitage Shanks brand, three major product lines will be displayed. Contour 21 Splash Schools range – an ergonomic, hygienic and delightfully colourful school collection; The Doc M healthcare pack of products for hospitals and clinics, as well as a selection of residential and non-residential mixers like Markwick which offer safety against bacteria of all kinds due to their ability for easy sterilizing, cleaning and disinfection. 

The company’s stand will also display products from American Standard, including a selective range of elongated toilets, for greater comfort. 

Mr Hafez Ahmed, CEO of Ideal Standard MENA, commented: “The Big 5 exhibition offers a great platform to tap into the burgeoning growth opportunities in the region for our innovative bathroom solutions. Through our participation, we aim to fully benefit from the possibilities of offering our world-class products amidst robust trends in the market. Our past participation in Big 5 was very successful and encouraging, and we see good potential to build on our market leadership.”

The company, associated with some of the most prestigious projects in the Gulf, is committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions, which meet every demand where aesthetics are as important as performance.

Ideal Standard will be showcasing the newest ranges at stand C191 in Sheikh Rashid Hall, November 23 to 26, from 11AM – 7PM.