Hyundai Motor Company Heralds Global Launch of Venue SUV in Showstopping Video Advert

Hyundai Motor Company this week released a cinema-worthy video advert to mark the global debut of its newest entry sports utility vehicle, the Venue, catering to its young target audience’s viewing preferences. 

Designed to win the hearts of millennials and young consumers with its ‘urban vibes’ concept, the cinematographic advertisement highlights Venue’s youthful, attractive features and its urbane identity, perfectly suited to a city lifestyle.  

The video was shot in the USA and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft, before the plane swoops down to land, and unleashes the Venue onto the tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs. 

All of the SUVs featured in the clip – Palisade, Santa Fe, Tucson, NEXO, Kona and Venue – appear as humanoid characters, revving their engines, pulsating, dancing, nodding up and down, and blinkering headlights – all before heading off as a family in a supercharged motorcade towards a big city. 

“As an entry SUV with a youthful spirit targeting the millennials, the Venue’s blockbuster advert tries to break stereotypes about car advertisements,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. “We hope we can all enjoy Venue’s successful arrival through this unique advertising scheme.”

Having debuted at the New York International Auto Show in April 2019, the all-new 2020 Venue is the latest addition to Hyundai Motor’s entry SUV segment.

Packing a powerful punch on practicality and personality, Venue offers the versatility of all-purpose driving, catering to a wide spectrum of lifestyles and different terrains. It also offers the best fuel efficiency of its class, while providing a stable and comfortable driving experience.