HONOR Highlights MEA Region's Significance in its Global Strategy

In line with HONOR’s clear vision to expand its presence in the MEA region, better serve its customers and rapidly grow its business, the Chairman of HONOR Device Co Mr. Wan Biao visits the Middle East to engage in talks with key partners and media to foster relationships and explore new opportunities for collaboration. Mr. Wan’s visit serves as a platform to showcase the brand's commitment to the region to leveraging HONOR’s expertise and technologies to make a positive impact.

During his recent visit, Mr. Wan Biao reinforced partners relationships and strengthened the brand’s presence emphasizing HONOR's new human-centric approach to product innovation and offering intuitive technology solutions to improve the daily lives of everyone. He showcased HONOR’s unwavering commitment to the region, leveraging expertise and advanced technologies to make a positive impact and deepen its engagement with valued customers and partners in the MEA market.

"As we expand globally, the United Arab Emirates and Saudi Arabia remain key markets for HONOR," said Wan Biao, Chairman of HONOR "We will continue to concentrate our resources on key markets, including the Middle East and Africa, and explore new markets with great potential as part of our commitment to the region. We are proud of our presence in the region, and we look forward to enhancing our partnerships, contributing to open standards, contributing to the industry and creating value to the users."

Following the remarkable success at MWC this year, HONOR unveiled its new human-centric approach to technology, “Tech to Inspire” at MWC bringing its dual-flagship strategy to life and announcing the global availability of the HONOR Magic5 Series and the HONOR Magic Vs, which are the latest iterations to the successful HONOR Magic Series line-up, all set to deliver a true flagship smartphone experience for users around the world and exemplifies the brand's commitment to the premium segment.

The HONOR Magic5 Pro is the latest flagship all-rounder boasts breakthroughs in design, display, photography and performance, while the HONOR Magic Vs is the company’s first foldable flagship introducing a groundbreaking hinge design pushing industry benchmarks in every aspect of smartphone user experience.

This year, HONOR received a grand total of 42 awards from media at MWC, with the debut HONOR Magic5 Pro winning 18 awards in different categories.In addition to the HONOR Magic5 Pro, the HONOR Magic Vs has also received a great amount of attention. Moreover, the reports shows that HONOR got the highest share of voice among all MWC participants, which attributed to HONOR’s huge presence at the event and the launch of its flagships to the global market. 

HONOR's latest initiative, "HONOR To Be With You" reflects the brand's passion and energy for empowering the young generation. The human-centric initiative is designed to foster a sense of community and belonging among fans, demonstrating HONOR's commitment to putting human needs at the forefront of its strategy by creating a platform for fans to connect and engage. 

Furthermore, HONOR is breaking down device barriers and revolutionizing the user-device relationship with its latest innovation MagicOS 7.0, the all-scenario smart collaboration OS that is based on Android as well as PC and IoT operating systems to provide a seamless experience and collaboration across all devices smartphones, tablets, PCs, and other IoT products and placing the user at the center of all device interactions. 

HONOR, the reliable and trustworthy brand with a passion for growth and expansion, plans to continue its growth in 2023 and going beyond. With a commitment to being the fastest-growing brand in the region, HONOR's energetic attitude and dedication to innovation will keep them ahead of the curve. By continuously delivering revolutionary technologies, HONOR is poised to become the first Android brand in the region and create an intelligent world for everyone.