FOX Networks Group Democratizes Programming this Ramadan

Democratized programming is what Fox Networks Group (FNG) is offering its regional viewers with this Ramadan. With a ‘People’s Choice’ approach, the network enabled viewers from across the Middle East to vote for their preferred shows during the Holy month. In a two-month period, over 270,000 votes were captured from across the Arab world on FNG’s social media channels Facebook and Instagram. 

Solid data insights allowed FNG to develop recommendation algorithms with pattern discovery and trend analysis based on historical data. These helped FNG hone in on viewers’ preferred show genres and airing times. Cooking shows and reality TV series emerged as favorites. People preferred watching cooking shows between 4pm to 6pm, as they prepared Iftar meals. Series and dramas were preferred post 8pm, when viewers could relax with loved ones while watching their favorite TV shows. 

FNG’s Democratized Programming is being shown on National Geographic Abu Dhabi, FOX, FOX Life, Star World HD, and Fox Movies HD channels.