Tourism & Hospitality | Tuesday 5 May, 2015 2:21 am |

The renowned hospitality group celebrates 15 year anniversary with the launch of a new property Flora Al Barsha Hotel in Dubai
Flora Hospitality® is celebrating its 15th anniversary during Arabian Travel Market (ATM) this year. At the region's leading event for the travel industry to be held from 4th to 7th of May, the group will highlight a newest addition to its collection of Hotels and Hotel Apartments in Dubai; Flora Al Barsha Hotel, a 4-star property located in a strategic location; at Al Barsha near Mall of the Emirates and expected to open by mid-June 2015.
Flora hospitality's participation at the region's premier tourism and hospitality exhibition emphasizes its commitment and strategic initiatives to support Dubai's Vision 2020 for the tourism sector to welcome 20 million annual visitors by the year 2020. The group, one of the region's fastest growing hospitality industry players, has indeed announced recently ambitious expansion plans for new properties expected to open within the next 3 years.
Prestigious locations in Dubai have been selected for its new hotel projects with an investment of more than AED 800 million and the group expects to be able to offer a portfolio in Dubai of at least 11 hotels by 2017, increasing its total inventory from over 800 rooms to more than 1700.
Flora Hospitality®, the non-alcoholic hospitality brand will highlight during ATM its upcoming projects as well as its collection of hotels & hotel apartments in Dubai, well known and renowned for their excellence in hospitality and for being family friendly hotels.
Flora Hospitality hotel collection includes the renowned Flora Park® Deluxe Hotel Apartments, recently awarded the TRIPADVISOR® 2015 Travelers' Choice™ award and named among the Top 10 Hotels for Families in the UAE. Flora Creek® Deluxe Hotel Apartments and Flora Grand® Hotel multiple TRIPADVISOR® Awards' winners have recently been honored by Booking.com™ with the Award of Excellence for Booking.com Guest Reviews 2014.
"With our presence at the ATM 2015, we are planning to celebrate the group's 15th anniversary and highlight our plans to aggressively expand our portfolio over the next three years as we aim to become a leading local hotel chain in the region, based on our unique sense of hospitality, culture and values combined with outstanding customer service," said Mr. Mohamed Rafi, Chief Operating Officer, Pearl Investment LLC holding company of Flora Hospitality. "The ATM will also be an opportunity for us to strengthen existing businesses and create new long-term business relationships."
Arabian Travel Market will take place this year from May 4-7, 2015 at Dubai International Convention and Exhibition Centre and promises to be even bigger and better this year with a new hall being added and Family Travel in the spotlight theme as well as a focus on Travel Technology, Business Travel, Luxury and Wellness.
Flora Hospitality® will be exhibiting at Stand Number (HC 7220).
re Middle East and North Africa