FittPass.com turns Dubai into a workout haven

disrupting the status quo by making fitness flexible and accessible to everyone

With its fitness revolution, FittPass empowers Dubai’s residents to workout anytime, anywhere through its flexible pay & play model

FittPass.com wants to get the city, the Emirates and the Region Fitt - FittPass, launched out of in5 and registered with Tecom Investment’s portfolio of freezones, with its brand new and innovative business is disrupting the industry standards with a new approach to fitness through pay & play model.

The aim is to empower people to exercise flexibly however they want, where and when they want. The FittPass.com site unlocks facilities across the city through 1 day, 5 day & 30 day passes as well as 3, 6 and 12 months memberships to any facility within its network - all at negotiated prices for FittPass consumers to enjoy great savings. FittPass.com allows users access to an extensive list of fitness facilities, with a large array of activities & classes, enabling them to search, compare, review and purchase a pass or multiple passes to any gym and exercise class across a variety of locations.

With FittPass.com, there are no joining fees, no paperwork, and - perhaps most importantly – no unused gym memberships. Enthusiasts pay only for what they use, with the ability to design their workouts the way they want through a host of flexible and easy access to variety of optional activities.

“Dubai is an incredibly busy city, with professionals operating on hectic and quite busy schedules. We’ve realised that most people who purchase standard gym memberships don’t really get the most value out of them. Either the time’s not right, or the location isn’t. That’s why we’ve created FittPass – which  allows you to plan your fitness schedule according to your preferred time and location choosing from a variety of  gyms, exercise classes or activities you want,” said FittPass Co-founder and Chief Commercial Officer, Heba El Daleel.

FittPass.com’s passes and offerings are specifically designed to assist a variety of demographics – from stay at home moms to career-oriented fitness buffs, busy professionals and even individuals who seek to motivate themselves by experimenting with innovative and non-monotonous workouts, with over 250 passes on offer, FittPass spoils a normal person with sufficient choices to stay Fitt throughout the week. It’s not just standard gyms on offer, either, because FittPass.com combines accessibility with variety. From dancing schools and MMA to yoga studios and swimming, FittPass has an ever-expanding list of partners dotted all over the city.

“With FittPass, our aim is to improve people’s lives by empowering them through the use of innovative technology to live a healthier lifestyle. FittPass delivers choice, freedom and flexibility. At the same time, it’s a very viable channel to drive footfall for health clubs,” said FittPass Co-founder and CEO, Faisel Bashir.

In an intensely competitive fitness industry, people seek convenience and FittPass.com delivers the purpose. “We are delighted to partner with FittPass and be part of the launch of a unique and innovative fitness portal. Besides making fitness easily accessible and affordable to people in Dubai, FittPass also supports facilities in bringing their offerings to the wider community,” said Cyrus Rustom, General Manager, CrossFit Sands, Dubai Motor City.

FittPass.com’s model takes the hassle out of exercising by making sure everyone is catered for. For instance, Laila Lallas, Managing Director at ladies-only facility In Shape Ladies Fitness Club, said, “For us, FittPass.com is yet another channel to reach out to women who believe in active lifestyles. Our facilities are designed for convenience, comfort and privacy, and we genuinely believe that FittPass.com will help us showcase our offerings through channels that attract new clients to a healthy lifestyle.”

The portal’s innovative offerings and flexible fitness options can be explored at www.fittpass.com

About Fittpass.com:

Launched in May 2015 and registered with Tecom Investment’s portfolio of freezones, FittPass.com is an online platform that introduces “pay to play” flexibility to fitness. Founded with the aim of giving people the ability to workout anywhere and anytime. FittPass unlocks negotiated prices for its consumers across the city. The website offers 1 day passes, 5 day passes and memberships to any facility within its network. FittPass.com makes being active easy, hassle free and enjoyable. Users can head to www.fittpass.com to browse through a variety of gyms and exercise classes to plan their workouts.