DGDA showcases “Diriyah, The City of Earth” at WTM London 2022

The Diriyah Gate Development Authority showcased “Diriyah, The City of Earth” at this year’s World Travel Market London (WTM), one of the world’s foremost international travel industry events. Bringing together nearly 5,000 exhibitors from 182 countries with more than 51,000 participants, WTM 2022 ran from 7 - 9 November at ExCeL London, the city’s premiere international exhibition and convention center. This year also marked the event’s full-fledged return to its live, pre-pandemic format, and saw hundreds of exhibiting travel destinations and brands from across the globe showcasing their destinations, products and services.

Through its exhibition booth and the participation of Group CEO Jerry Inzerillo in a special panel discussion focusing on “The Mission to Sustainability”, DGDA showcased its ambitions to put Diriyah on the global travel map through its rapidly progressing development, which highlights the unique role Diriyah, The City of Earth has played throughout Saudi Arabia’s past, and the immense role it will play in bringing that past forward to today and into the future. As the birthplace of the Kingdom of Saudi Arabia and its beating cultural heart, the massive work being done to preserve and celebrate the heritage and culture of Saudi Arabia was on display. The authority also highlighted two of its most exciting upcoming openings, the UNESCO-inscribed World Heritage site, the At-Turaif district and the neighboring Bujairi Terrace, a unique luxury dining and lifestyle destination.

Commenting on the authority’s participation, Mr. Inzerillo said: “We were beyond excited to once again bring Diriyah to the world, this time at London’s - ExCeL exhibition center. WTM London has served as a genuine benchmark for our industry’s event circuit since its inception over four decades ago, and once again provided an outstanding platform to showcase our tremendous progress across the last year to a truly distinguished global audience.”