BIGO to strengthen its presence in the region

BIGO, a Singapore-based manufacturer of well-known online video applications such as imo and BIGO LIVE, has confirmed its presence in the Middle East as part of its global expansion strategy, announcing plans to establish an office in Jordan employing up to 50 artificial intelligence experts In 2019, in an effort to enhance the presence of its applications and make them more relevant to the young and dynamic regional market in Jordan and neighboring countries, as well as enabling users to improve the Internet experience

According to the United Nations Children's Fund (UNICEF), the population of Jordan are among the youngest in the world, with 63% of the population of the Kingdom less than thirty years. Experts believe that the strong presence of creative companies such as Peugeot and its work within the country can bring the appropriate technical and knowledge expertise that helps relevant government bodies and academia prepare young people for future jobs.

Jordanian Minister of Digital Economy and Entrepreneurship Muthanna Gharaibeh said that Jordan has always been a "gathering point for the Arab communities". He expressed his pleasure at the interest shown by emerging international Internet companies such as Peugeot, to find a place in the Kingdom to create a strong presence in the Kingdom. Highlighting the advantages of linguistic diversity and talent. "The company's choice is to create an office in Jordan to enable it to provide an efficient and desirable service to the Jordanian and Arab communities as a whole."

Jackson Leo, Head of Middle East, North Africa and Europe at Peugeot, said that interaction with relevant government agencies in Jordan "showed us that this country represents the next ideal growth point for innovative Internet companies like ours." "The importance of online communication applications is growing among users when there is an upward trend in the content of these applications, and when this content becomes important in the regional community," he said, "we have a responsibility to invest in the future of young people and prepare them for future jobs. "We are very excited and eager to take advantage of the opportunities now available in Jordan and look forward to building greater cooperation and success with the Jordanian community."

The Peugeot office in Jordan is expected to become the second regional office of the company after its office in Egypt. The company has announced its desire to establish a presence in the GCC, where it has a large number of users representing more than a third of the GCC population. The Peugeot Group of Companies has more than 400 million active users per month for its applications and services worldwide.