Technology & IT | Wednesday 11 March, 2015 1:11 pm |

Saudi Media Measurement Company (SMMC), Saudi Arabia’s first television audience measurement company participates in CABSAT, the leading professional content management event in the Middle East, Africa and South Asia (MEASA.)

Omar Al- Arabi, Communications Director, SMMC commented, “We are delighted to participate in this event that brings together industry professionals from across the region. The event provides a platform to meet likeminded individuals and share our vision, which aims to highlight the growing need for a media measurement system that measures audience behaviors, with the industry.”

The event is taking place at Dubai World Trade Centre from Tuesday, March 10- Thursday, March 12. SMMC present as part of the Saudi pavillion.