100,000+ customers across 78 countries check into OYO hotels in UAE in 9 months

OYO Hotels & Homes, South Asia’s biggest, one of China’s top five, and the world’s fastest-growing chain of leased and franchised hotels, homes and living spaces, welcomed over 100,000 guests from 78 countries across 14 properties and 20 homes in UAE, since its launch in April. With this lease and full inventory control model, OYO currently manages 1300 rooms within these properties in Dubai, Sharjah, Ras Al-Khaimah and Fujairah and is set to touch 12,000 rooms by 2020.

Since the first 9 months of its launch, the hotel chain received guests from within UAE which accounted for 45.73 percent of their guests and the remaining from countries such as India, Oman, Saudi Arabia, France, Russia, United States, Australia, Italy, Nigeria, Pakistan, Bangladesh, Mauritius, United Kingdom among several other counties.

“OYO has now grown to become a preferred choice for several nationalities across the globe due to its ideal location, quality and also the price point. At the moment we have touched around 78 countries and we are going to take this number higher due to the upcoming EXPO 2020, which will require large number of hotel rooms during this super busy period. With 190 nations already signed up, we are confident that our business will have a very positive impact in the months to come,” said Manu Midha, Regional Head, Middle East, OYO Hotels & Homes.

OYO aims to grow its market share through its ‘Manchise’ business model. This is a unique business model that combines the best of management contract and franchise agreement. Through this model OYO aims to grow its footprint within the two, three and four star hotels in UAE.  

“We are seeing growing interest from the Indian subcontinent and the GCC countries due to its close proximity to the UAE.  Footfall from African countries in addition to Europe is also seeing an upswing due to the growing trade between these countries. Another key reason for this growth is the country’s highly active MICE and tourism industries which brings in visitors from all corners of the world,” said Manu Midha, Regional Head, Middle East, OYO Hotels & Homes.

With nearly 15.8 million overnight visitors in 2017, Dubai retained its ranking as the fourth most visited city in the world for the fourth year in a row, according to Mastercard’s Global Destination Cities Index. Dubai was ahead of Singapore, followed by New York, Kuala Lumpur, Tokyo, Istanbul, and Seoul.

“Dubai Shopping Festival, Christmas, new year and other world class tourism destinations in UAE are set to increase the number of tourists visiting UAE.  We are expecting a large number of tourists during this season and our properties are geared to welcome this additional rush of tourists and we expect the next 4-5 months to be a very highly active period for our business. In the meanwhile, we are also in the midst of adding more properties to our existing portfolio across the other emirates,” added Vartika Goel, Country Head, UAE, OYO Hotels & Homes.

“UAE, Oman, India, Saudi Arabia, Nigeria, France, Russia, Pakistan, USA and Bangladesh were the top 10 countries during this period in terms of bookings. We are also seeing an increased uptake from Central and North African countries as well,” added Vartika.

Launched in May 2013, OYO Hotel’s mission is to create quality living spaces, anywhere, for everyone. The company was set up with the purpose to address the lack of equilibrium between demand and supply of quality living space, resulting in varied customer experiences and unpredictable business for hotel owners. OYO Hotels aims to address this gap, using technology and talent, leveraging its built distribution, operational and transformational capabilities to redefine the hospitality landscape, globally.

OYO Hotels has pioneered the world’s first full stack technology led hospitality model and has over 330,000 franchised and leased rooms as a part of the chain, delivering strong revenue yields for its asset owners.