ISM MIDDLE EAST 2025

THE HEART OF SWEETS AND SNACKS IN THE MENA REGION

This year, we're cranking up the excitement as we unveil our new show dates – mark your calendars for the mega event happening from September 15 to 17, 2025, right at the heart of the action, the Dubai World Trade Centre. But that's just the beginning; we're going bigger, better and bolder! The exhibition space has expanded to meet the surging demand of the global industry, attracting trade associations and national pavilions from around the world.

At ISM Middle East 2025, you can look forward to the hub of innovation with our Expert Stage, hosting a content-led conference programme curated by our knowledge partners, focused on the industry trends.

For industry professionals looking to forge new business relationships, or strengthen existing ones, there will be a new-to-show, dedicated networking programme connecting international exhibitors with leading regional buyers. From new product tastings to enlightening product workshops and more, ISM Middle East 2025 promises to be the sweetest, most thrilling experience yet.

Don't miss out on the largest sweets and snacks trade event of the year. Save the date and secure your place; this is one event you won't want to miss!