When the Middle East’s homegrown brand Twenty4 — which has positioned itself as a “value-fashion” proponent — was asked what constitutes real “value”, it unequivocally answered: Moving with customer movements. This is to say, value fashion must encompass customers’ non-negotiable...
Bahri, a global leader in logistics and transportation, has announced that its business unit Bahri Logistics has entered a partnership deal with channels by stc, the exclusive sales and distribution arm of stc group, with operations in Saudi Arabia, Kuwait, Bahrain, and Oman. Under the terms of the ...
Zain KSA and Zain Group have partnered with global gaming platform PLAYHERA to launch their new regional esports platform PLAYHERA MENA to target the Middle East’s markets. Headquartered in Saudi Arabia, PLAYHERA MENA will create a suitable environment for innovators, content creators and esports ...
Saudi real estate firm ROSHN has struck a deal for the naming rights to Saudi Arabia’s top football league. The firm, which is owned by the Kingdom’s Public Investment Fund, secured the rights for a period of 5 years for a price of SR478 million ($127 million). The deal, which was...
Crisis management measures and financial guarantees will be part of a new tourism law unveiled by the Saudi Cabinet to boost a “renaissance” in the sector. The incoming regulatory system, which will help tourism’s development in line with Saudi Vision 2030’s objectives, addresses...
Training for the Olympics is a lifestyle, even if the Games happen to be six years away.That is the mantra of Saudi female equestrian star Sara Jedea, who dreams of representing the Kingdom at the 2028 Olympic Games in Los Angeles.It will be the culmination of an ambition Jedea has had since she...
Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) welcomed 127 new students for its fall 2022 semester. With the new joiners, the university’s student population now stands at 259. Academic seats were competitive with a total of 3668 applications received and an...
Samsung Gulf Electronics announced that the trade-in initiative is up and running until August 25th in select retailers across the UAE and on its online stores for all consumers wishing to pre-order the brand-new Galaxy Z Series. A first for Samsung pre-orders, customers who opt for...
AZIMUTH, one of the first music festivals in the Kingdom will return to AlUla from 22nd to 24th of September 2022 celebrating the union of eastern and western minds through music and art. The event will take place in the same stunning desert canyon which recently hosted “Sarab”, the site...
Automobili Lamborghini unveiled the all-new Urus Performante, a new benchmark for Super SUV ‘fun to drive’ performance, at The Quail, A Motorsports Gathering. The Urus Performante is the newest and most technologically advanced version of the Super SUV model to date, which is now the...