Cenomi Centers, the largest owner, operator and developer of shopping malls and complexes in the Kingdom of Saudi Arabia, has partnered with adidas to deliver the ultimate fan zone experience for those excited for the FIFA World Cup 2022 final.
Located in The View Riyadh and Jeddah Park, the exclusive fan zones are a collaboration between Cenomi Centers and adidas that has provided a destination for football fans to come together and enjoy the last week of matches in a location uniquely designed to give all that attend a ‘pitch side’ viewing experience, complete with pitch lined grass and stadium sitting, ensuring that everyone watching can enjoy the matches on the giant screens without any compromise.
In partnership with adidas, Cenomi Centers there have been opportunities for meet and greets with adidas star athletes such as Farah Jefry , Sami Al Naji and Abdulelah al Amri who joined the crowd to celebrate and commiserate as the matches play out. In addition, popular e-gamers Mr. D0ne and Mr Fifa also made guest appearances. What is sure to be a nail-biting halftime can be filled with a number of football inspired family fun activities and there is the still the chance to enter the prize draw and be in with a chance to win SAR500 vouchers to spend in adidas stores.
Alison Rehill-Erguven, CEO, Cenomi Centers, said: “This has been the most highly anticipated event of the year, and we are proud to partner with adidas to bring football fans closer to the action, throughout the tournament and for this special World Cup final. Our special fan zones offer a chance to watch the games live, with friends, family and fellow supporters, as well as gain access to exclusive content and make this World Cup even more magical.”
The View Riyadh is open from 3pm and Jeddah Park is open from 4pm, so fans can get their front row seats ahead of the 6pm kick-off. Entry is free and there’s no need to sign up, just come on down and enjoy the zones!