27 Rabi' II 1443 - 2 December 2021
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Eye of Riyadh
Eye of Riyadh
Tourism & Hospitality | Sunday 22 August, 2021 1:23 am |

VOX Cinemas opens ninth integrated movie theatre in Riyadh at The Esplanade

 VOX Cinemas has celebrated the opening of its latest integrated cinema experience with the launch of VOX Cinemas The Esplanade in Riyadh, after the recent inauguration of VOX Cinemas The Spot. The opening marks the third fully launched project between VOX Cinemas and Unified Real Estate Development Company as part of a SAR 500 million multi-project investment commitment to develop seven integrated leisure, entertainment and cinemas experiences across the Kingdom.


Since opening the first multiplex in Riyadh in 2018, VOX Cinemas has rapidly expanded to nine locations in the capital within just three years. The eight-screen multiplex at The Esplanade is strategically situated at Riyadh’s must-visit shopping and luxury lifestyle destination and includes Yalla! Bowling, a selection of games including billiard tables and air hockey as well as F&B to complement the cinematic experience. VOX Cinemas caters to a variety of ages and customer preferences regionwide, and the new cinema upholds the same through an unmatched, signature experience brought to cinemagoers via four standard screens, two GOLD auditoriums, one KIDS theatre and one MAX auditorium.


Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle added, “Our expansion in Saudi Arabia continues, and we’re excited to bring more entertainment experiences to communities in Saudi Arabia with the opening of VOX Cinemas The Esplanade. This latest offering is the perfect location to reach a wider audience of movie lovers and anyone else seeking a memorable experience. We are proud to collaborate with Unified Real Estate Development Company once again as together we make a deeper contribution to the Kingdom’s Quality of Life program and Vision 2030. We are committed to continuously investing in our expansion in the Kingdom, especially with the growing demand for world-class, immersive cinematic experiences. We look forward to welcoming people across the community and creating even more great moments with our guests.”


Prince Bandar bin Khalid F. Al Saud, President of Unified Real Estate Development Company added: “Riyadh continues to grow and evolve as a compelling entertainment option in the region, and we are pleased to be a part of this development alongside Majid Al Futtaim. The VOX Cinemas location at The Esplanade promises a rich variety of entertainment experiences to complement the on-screen action, making it an ideal fit for the discerning visitors of The Esplanade.”


In April, VOX Cinemas opened the first ever multiplex in Hail in collaboration with Unified Real Estate Development Company, the largest and fastest-growing outdoor shopping center developer in Saudi Arabia, and together they also have a location at Town Square in Jeddah.


VOX Cinemas now has a total of 149 screens across 14 movie theatres in five cities, making it the largest exhibitor by screen count, admissions and market share, and the largest independent distributor in the Kingdom. Later this year, VOX Cinemas will open a new location in the city of Jubail.


VOX Cinemas The Esplanade is opening in compliance with government guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind. Guests can enjoy a completely queue-less experience by advance booking tickets online and contactless payment is also available. To ensure physical distancing is maintained, VOX Cinemas The Esplanade has safe distancing ambassadors and instructional signage.


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