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Eye of Riyadh
Technology & IT | Thursday 18 June, 2015 1:54 pm |
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VIRGIN MEGASTORE MEETS SHOPPERS' NEEDS BY OPENING APPLE STORE OUTLETS

Virgin Megastore continues to address customers’ steadily increasing requirements for electronic gadgets, particularly tablets and laptops, etc., as it opened dedicated stores in Riyadh and Khobar that exclusively carry the highly popular and well-known international brand Apple.

At these locations, Apple enthusiasts will benefit from the five-star experience of Virgin on a wide range of Apple products. Apart from the expert advice of highly professional sales staff, customers will also learn more about the cutting-edge features of Apple’s products including the iPad, the iPad Mini, the Mac Book, the Mac Book Pro, and other Apple developed devices that feature its market-leading retina display. They will likewise experience, on a daily basis, a variety of experimental products and learn new basic skills on how to innovate with different types of designs.

The success of the Virgin Megastore concept in the Saudi market traces back its history from the launch of its first outlet in Jeddah. Since then, Virgin has become one of the leading stores in terms of promoting and marketing its products through a modern and innovative way. With their attractive displays of a full range of products that include electronics, gifts, books and many other products, Virgin has clearly distinguished itself from the rest of its competitors in the local Saudi market.

By ensuring availability of high quality products under one roof, Virgin enables shoppers to explore a wide variety of models in various fields of entertainment, education and electronics. It also enables them to have an unmatched opportunity of identifying with a wide range of international brands that meet their aspiration, while providing them with useful knowledge and entertainment that are admired by the youth in particular. Such an innovative approach by Virgin is consistent with its global brand recognition with a local touch that satisfies the various tastes of customers.

Virgin Megastore is one of the leading global companies in selling electronic entertainment accessories with more than 40 outlets across the Middle East. Since opening its first store in Saudi Arabia in 2008, Virgin Megastore has constantly diversified its products to meet the growing trends of customers’ tastes in Saudi Arabia, especially the younger generation of Saudis who constitute 65% of the population in KSA.
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