UNIKAI Foods forays into Bahrain through deal with Behzad Group

UNIKAI Foods, one of the largest FMCG companies in the UAE, will make a debut in Bahrain following an agreement with Behzad Group, a leading company in Bahrain building finishing materials and solutions. The MoU was signed by Neeraj Mohra, CEO of UNIKAI and Steve Sutton, General Manager of Behzad Group  in the presence of Mr Mana Mohammed Saeed Al Mulla, Chairman of UNIKAI and Mr.Fawaz A. Behzad, Director of Finance and Admin

With this move, Behzad Group is tapping into the FMCG industry through distribution of UNIKAI’s portfolioof products in Bahraini market. “UNIKAI is pleased to partner with Behzad Group to become our distributor in Bahrain. We see great potential in the Bahraini FMCG market,” says Mana Mohammed Saeed Al Mulla. “We are happy to bring our four main categories of diary, juice, ice-cream, and foods to consumers in the Kingdom through this partnership. Our expectations are high and we are confident that the resultant competition among different players and strong category offerings of UNIKAI will benefit consumers.”

“We are delighted to tap into the FMCG industry, and join hands with UNIKAI Foods, which is the region’s oldest FMCG group. This partnership is very important in the growth of Behzad Group. Their expertise in the consumer packaged goods business and our local market knowledge make a great combination that we will leverage on to steer the FMCG sector in the Kingdom. Behzad Group will also utilise its expertise in the logistics industry to make of this strategic partnership even more meaningful,” says Steve Sutton.

“Since its inception in 1973, Behzad Group has had an extensive warehousing and distribution capabilities, and today after over 4 decades of import experience in the Bahrain market it was a natural step to expand into new sectors such as food distribution. This move carries greater significance since it revolves round a partnership with a leading regional FMCG company. We are fully geared to make UNIKAI Foods products household names in Bahrain,” adds Fawaz.

UNIKAI is set to expand its footprint covering nearly 200 routes across UAE and Oman in 2016. The company is now present in 29 countries across the GCC and MENA regions and it is continuously engaged in entering new markets through a thorough market analysis and developing customised food products.