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Eye of Riyadh
Beauty & Style | Sunday 21 February, 2016 1:25 am |
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The Fashion Walk showcases unique Emirati designs and talents

CITY WALK, the dynamic open-air shopping and entertainment destination executed by Meraas, is set to host The Fashion Walk, a major design and fashion event that will feature the creations of Emirati female designers. The event, organized by creative media studio QUADRO, will be held from 18 to 22 February 2016. The organizers have been keen to hold an exceptional event to allow a wide segment of designers to exhibit unique designs that reflect the spirit of the UAE in all their details. The event will feature the latest women fashion designs by more than 40 female designers. It is a remarkable experience in the world of elegance, as attendees will have the chance to purchase unique pieces with customized designs and stunning colors; all made of the finest fabrics.

QUADRO, the event organizer, said that The Fashion Walk is a celebration of the creative talent in the world of fashion and design in the UAE. The company invited the most important local brands from across the country, especially those specialized in making elegant abayas, dresses, and kaftans, as well as jewelry and other fashion accessories loved by ladies of all ages. The event is expected to attract all fashion and style lovers, as well as those wishing to get a style makeover, including students, young women, businesswomen, and housewives.

Commenting on this subject, Mrs. Salama Al Falasi, CEO of event organizer QUADRO, said: "Visitors and shoppers can enjoy a wonderful atmosphere at this time of the year in the outdoor cafes in CITY WALK, Dubai, which adds a special touch and vitality to the open-air event. We are delighted to be the first company to organize an event of this scale in CITY WALK, a distinctive project serving as an upscale platform to highlight the latest trends in the world of elegance and fashion by the most notable female Emirati designers. This makes CITY WALK the perfect destination to witness a unique lifestyle experience in Dubai, thanks to the diverse mix of prestigious brands and retail stores, in addition to the various restaurants and cafes."

The event is expected to attract prominent figures in the field of fashion and lifestyle, including a number of designers, journalists, and bloggers. The list of visitors includes media personalities Maitha Ibrahim, Reem Saif, Rehab Abdullah, Rehab Al Muhairi, and Zainab Iskandar.

The event is organized by QUADRO Events, in collaboration with Tejar Dubai – an initiative by Dubai Chamber of Commerce and Industry – which aims to provide support for nascent entrepreneurs among UAE nationals, and to help them develop their ideas, build their own projects, and face the marketplace challenges after conducting feasibility studies for these projects and determining their efficiency and ability.

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