Souq.com Launches New Powerful Campaign ‘It’s yours.’

As part of its ambitious plans to grow the business, further drive the    e-commerce upward trend in the Middle East and support thousands of merchants on the platform,   Souq.com has announced its new campaign and tagline, “It’s yours.” Through access to over 1.5 million products at the most competitive prices, the new campaign aims to put the power into the hands of the consumers and merchants. Following its recent AED 1 Billion (USD 275 million) funding announcement, Souq.com is already implementing its dynamic new plans - launching new product categories and bringing even more value to its customers and merchants.

Ronaldo Mouchawar, Souq.com CEO & Co-Founder comments, “E-commerce today is empowering buyers to make better choices as they have access to more brands and options on click of a button and hence get the best value. E-commerce also enables small and medium businesses to grow exponentially by the power to reach millions of customers on one platform.  At Souq.com, we understand the untapped spending potential in the region as well as the key drivers which will convert consumers to shop online more, or for the first time, and so this is a key part of our strategy moving forward. As part of our new ‘It’s yours.’ campaign, we are proud to further broaden our portfolio across fashion, beauty, lifestyle and home categories which will convert into a better experience for our new and existing customers.

“We are constantly innovating and evolving across our platform - we recently updated our logo and brand identity as well as added more effective features on the website and mobile app to improve the consumer experience whilst shopping on the go.” 

As part of It’s yours. launch activity, Souq.com has also produced an empowering video by the celebrated Director, Ali Ali who recently won the accolade of Grand Prix winner at Dubai Lynx for Best Direction, Best Script and Best Casting. 

To celebrate the new tagline and campaign ‘It’s yours.’ Souq.com is pleased to launch the                     ‘Everything For You Sale’ to drive customers to experience the phenomenal new collection on the platform. The biggest sale of the season will see 7000 new deals on all categories with a special focus on the new ones. Hundreds of new fashion clothing, shoes and make up brands have been added to Souq.com’s vast portfolio to further enhance its offering to valuable customers and thereby make Souq.com the place for “Everything for you”.  The sale event will run from 27 March to 2 April.

Within fashion, industry studies** reveal that apparel and footwear are the second highest value e-commerce category in the UAE after electronics, and significant growth is being seen in the housewares and home furnishings category as well. Driven by the growth in online connectivity and consumer demand, Souq.com has extensively grown its portfolio of products including fashion, beauty, home and baby by developing new and existing partnerships with some of the top regional and international fashion brands. including Apparel group, Landmark, Al Futtaim, and others to bring brands such as Nike, Steve Madden, Aldo, Jack & Jones, Kurt Geiger and hundreds of more to the platform.

Dedicated ‘brand stores' are being set up across categories that ensure that while the brands maintain their identities, they benefit from Souq.com’s online prowess.