17 Rabi' I 1445 - 2 October 2023
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Eye of Riyadh
Tourism & Hospitality | Sunday 30 April, 2023 5:15 pm |

SAUDIA to Participate at Arabian Travel Market (ATM) 2023

  • The airline will promote their pivotal role in Saudi Arabia’s burgeoning tourism sector, and showcase new initiatives at Arabian Travel Market 2023

Saudi Arabian Airlines (SAUDIA) has announced its participation at the 30th edition of the Arabian Travel Market (ATM) taking place in Dubai World Trade Centre from May 1 to 4. 


Saudi Arabia’s national carrier will be showcasing its premium stand with state-of-the-art new features and products as well as their latest initiatives. A visit to the stand will be a chance to encounter sincere and authentic Saudi hospitality as well as have a sneak pick into the airline’s latest offerings, as part of the visitor journey:




  • The ‘Your Ticket…Your Visa’ stopover offer and how guests can use it to visit the Kingdom
  • The airline newest and historic destinations and the 143 aircraft fleet
  • The new digital features including the app, improved booking systems, customer service and website, etc. 
  • The food experience as visitors will discover Sufrat Alsaudia, the company’s signature Saudi style banquet, as well as all the destinations different offerings and food booking options
  • The Future Cabin design concept and seat
  • The enhanced Alfursan loyalty program and its new benefits
  • Beyond, SAUDIA’s in-flight entertainment and its +5000 hours offering

SAUDIA CEO, Captain Ibrahim Koshy, commented that, "We are delighted to be returning for the 30th edition of the global event. We are proud to be one of the ATM’s historical participants and look forward to welcome back many visitors to our new stand, from businesses to travellers and tourism professionals. This is the opportunity for SAUDIA to connect with all its counterparts, showcase its success but also learn from other global experts of the industry."


ATM 2023 is an unmissable opportunity for SAUDIA to explore the latest developments and innovations in the tourism sector, tap into the global event’s wide network and create more synergies between countries, the private and public sector and policy makers to shape an inspiring and innovative sector for a more durable tourism.


"We’re proud to be playing a pivotal role in growing the tourism sector in Saudi Arabia, in line with Vision 2030. Last year saw record numbers of visitors to the Kingdom, and this year, we introduced more than 11 destinations to our roster, offering even greater connectivity to Saudi. Throughout the first quarter of this year, SAUDIA transported 3.8 million international guests, a significant 94% increase compared to the same period last year, reaffirming the airline’s efforts to connect the world with Saudi Arabia. We look forward to introducing more visitors to our unique culture, heritage, and hospitality." Captain Koshy added.


SAUDIA hopes to emulate the success achieved in previous editions of ATM. In last year’s ATM, SAUDIA stood out amongst the 1,500 exhibiting companies, winning the ‘Best Stand Design’ and ‘People’s Choice Award’ for its futuristic and immersive design that captivated visitors. It was the second time SAUDIA had won the ‘People’s Choice Award’, as they were also crowned winners of the prestigious award in 2019. 


The SAUDIA stand is located in Hall 4 of Dubai World Trade Center, stand number ME4310, at the Arabian Travel Market.


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