Technology & IT | Tuesday 19 May, 2015 10:56 am |

Panasonic Marketing Middle East and Africa (PMMAF) has announced the launch of its much anticipated Lumix DMC-G7, a new Digital Single Lens Mirrorless (DSLM) Camera. Integrating 4K video recording capability and a variety of 4K photo functions, the DMC-G7 boasts high photographic videographic performance.

According to Hitesh Ojha, Deputy General Manager, Digital Imaging and Audio Video, PMMAF, “The new innovative Lumix DMC-G7 ushers in a new era of photography. It is a highly versatile, hybrid DSLM camera that creates an enjoyable photographic experience. With the Wi-Fi® connectivity, users can connect the camera to their smartphone / tablet to expand the flexibility in shooting/storing/sharing images. The DMC-G7 integrates a 16.00-megapixel Digital Live MOS Sensor that achieves both higher resolution and higher sensitivity image recording with minimum noise. Sensitivity, gradation performance, resolution and color reproduction are dramatically improved to achieve even higher picture quality.”
The DMC-G7 is targeted at those customers who appreciate all the benefits of a mirror less technology in a camera which has a form-factor of a DSLR.

1.4K Capability– 4K Video and 4K Photo
The Integration of cutting-edge digital technology into a high performance camera allows not only professionals but also amateur photographers to capture vivid moments.
Taking advantage of the 4K video recording performance, users can enjoy “4K Photo” with DMC-G7. With the 4K Photo, users can capture the fleeting photo opportunities at 30 fps in 8-megapixel equivalent resolution by cutting a frame of the most photogenic timing out of the video footage to save as a photo. Three new exclusive functions make the camera more suitable for the shooting opportunities requiring longer waiting time.

High Photographic Performance –Picture Quality and Response
The image processor Venus Engine with quad-core CPU enables high speed signal processing. The advanced Multi-process NR (Noise Reduction) applies effective noise reduction and detail processing according to each component frequency. Plus, newly added Random Filter granulates chromatic noise to be blended into the image even more naturally.
The combination of the Digital Live MOS Sensor and the Venus Engine achieves stunning picture quality in its natural way - that is what LUMIX aspires for.

The Top Level of AF Performance among Conventional DSLRs and Mirrorless Cameras
The Contrast AF system in the DMC-G7 is further enhanced by Panasonic’s integration of DFD (Depth from Defocus) technology which even shortens the time to set focus.

Stunning Mobility Supported by Mechanical Advancements
The DMC-G7 boasts newly developed high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays for LVF (Live View Finder) with 2,360Kdot resolution. Thanks to the newly designed large eyecup, the visibility of LVF is dramatically improved. On the other hand, live view image can be displayed in monochrome through LVF which enables shooting concentrating on contrast. To further enhance the controllability, the DMC-G7 newly comes with a drive mode dial in addition to the front/rear dials for the first time among all LUMIX G cameras.

Max.1/16000 sec High Shutter Speed
The DMC- GF7 offers highest shutter speed at max. 1/16000 sec (electronic) not only to capture spur-of-the-moment of fast moving subject but also to use high-speed lens with open aperture even in outdoors, to give impressive defocus.

Easy Wireless Connectivity via Wi-Fi® with Smartphones
The DMC-G7 integrates Wi-Fi® connectivity to offer more flexible shooting experience and instant image sharing with easy operation. The DMC-G7 newly integrates Jump Snap. By holding the smartphone in hand or having it in the pocket, the smartphone detects the highest position when the user jumps and releases the shutter of the camera which is located away from the user in advance. It lets users to shoot themselves jumping as if they are flying in the air.

UHS-II SDXC Memory Card Compliance
The DMC-G7 features the compatibility with the SDXC/SDHC Memory Card of the highest performance BUS class UHS-II.
The new product will be available in the Middle East & Africa markets with a standard kit lens (14-42mm/F3.5-5.6 (28-84mm) in 35mm equivalence.