Nespresso continues Middle East Expansion with a new Boutique in the Kingdom of Saudi Arabia

Nespresso, the worldwide pioneer in premium portioned coffee, announced another achievement in their Middle East expansion plan with the opening of its seventh Boutique in the Kingdom of Saudi Arabia, located at Al-Gossaiby Village in the Eastern Province in Al-Khobar City.

The new Boutique was launched to meet increased demand as the community of Nespresso coffee lovers continue to group throughout the Eastern Province. This is a testament to the brand’s growing popularity in the region and a source of delightful news to people in Al-Khobar.

George Sioufi the CEO of Alsoukya International Company, exclusive distributor of Nespresso in the Kingdom of Saudi Arabia said in this occasion: “It is known that the Saudi market is one of the biggest markets in the world consuming and tasting coffee according to recent reports posted by Saudi experts, and this opening comes after a series of successes in the Saudi market for Nespresso to meet the growing demand for coffee. We are very happy to be present in all parts of the country and to offer coffee lovers in Saudi Arabia a chance to experience and taste the exceptional Nespresso high-quality coffee along with its innovative machines and online portal.”  

Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, also commented: “Nespresso has shown continuous growth in the Kingdom of Saudi Arabia and huge success in the past years as well. This Boutique in Al-Khobar City is a new place where Nespresso lovers can enjoy an ultimate coffee experience. We are eager to continue this success and these achievements in the Kingdom for our loyal customers in Saudi Arabia.”

During the opening ceremony invitees could enjoy a fascinating performance of the sand artist Eng. Zahra Al Naser telling the story of the latest Limited Editions UMUTIMA wa Lake Kivu and TANIM de Chiapas. Later they could participate in coffee recipe creations and taste them. 

Al-Gossaiby Village was selected as the location of the latest Boutique as the area is a great destination for shopping and gastronomy. 

The Al-Gossaiby Village Nespresso Boutique is both sleek and stylish, offering a warm, inviting environment for the consumers, designed to provide a personalized service and respond to the specific needs of Nespresso clients. 

For those who prefer a full immersion in the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grand Cru coffee, creating a personalised journey for each client from the beginning.

Visit the latest Nespresso Boutique in the Kingdom of Saudi Arabia to indulge in the ultimate coffee experience.