Master Works unveils brand new subsidiary Adree, a path to digital excellence

Leading Saudi data management & digitalization company Master Works unveils a brand new digital arm through the launch of subsidiary Adree.

As a visionary tech-driven company with offices in Saudi Arabia, where it is headquartered, Adree is on a mission to become a digital excellence leader renowned on the global stage.

Adree’s business model goes far beyond software development and testing: its revolutionary approach focuses on driving innovation for businesses of all sizes and industries through uniquely innovative digital solutions that bridge the gap between business and technology.

With deep knowledge and expertise in government, banking, and the telecommunication industry, Adree uses world-class methodologies for system of insight implementation that allow it to rapidly tailor their solutions to meet clients’ specific needs. Adree is proud to empower businesses and IT through a wide array of services including Application Lifecycle Management, Software Testing, Low Code/ No Code Application Development, and Applications & Infrastructure Performance Monitoring.

The launch of Master Works’ new digital arm Adree, which follows up on existing subsidiaries Master Team and Jadaya, established in 2018 and 2022 respectively, sees the company continue to expand its portfolio and diversify its growth efforts through 2024 and beyond.

Established in 2012 with a mission to turn data into valuable assets, Master Works is a highly innovative data management company enabling data-driven digital transformation in the MENA region and beyond. In its 12 years of experience, it has forged partnerships with the likes of Google, Microsoft, Informatica, Cloudera, and Teradata, and established offices in Saudi Arabia, Jordan, Egypt, India and the UAE. 

Ibrahim Hanafy, CEO of Adree, says: “At Adree, we're not just revolutionizing software development and testing, but truly paving the way for a new era of digital excellence. Our cutting-edge digital solutions drive innovation and will ensure success for businesses of all kinds and sizes.”

Hani Al Lehaibi, CEO of Master Works, says: “The launch of Adree marks a significant milestone for Master Works. We're not only expanding our portfolio but also reaffirming our commitment to delivering unparalleled value to our clients, and continuing to shape the future of digital innovation.”