IKEA Launches New SINNERLIG Collection

Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, the leading home furnishing company in the region, has launched yet another breathtaking collection, SINNERLIG, in collaboration with world renowned designer Ilse Crawford.

The collection uniquely offers high-end designs at typical and affordable IKEA prices. The SINNERLIG collection provides a wide variety, and consists of more than 30 pieces which include stoneware jugs and tableware, sea grass baskets, hand-blown glass bottles, a variety of lighting, tables and stools made from cork. The collection fits loosely into three categories of working, dining and lounging, where they have been carefully developed as not to be inflexible.

Faisal Al-Gain Country Marketing Manager at IKEA Saudi Arabia, said:” Designer Ilse Crawford is renowned in looking beyond pure aesthetics and follows a philosophy of reintegrating the human element into her designs and our homes. This collection is not merely beautifully pleasing, but also provides customers with comfort when in use in addition to a blend of practicality and designs that truly enhance the everyday lives of those who acquire it.”

“During this collaboration, we realized that people today do not need furniture with fixed functions, but would rather have furniture with a degree of flexibility that can be repurposed as people's lives change, and this is exactly what SINNERLIG offers, its versatility can truly project any ambiance desired. With attention to each and every minor characteristic, this collection is designed to engage our senses to truly experience a sense of belong. “He added.

Although the collection works neatly in these settings, the furniture has an open use design where it settles gracefully into any surrounding giving customers the ability to set it up in any manner they please. With attention to the smallest details, these pieces are designed to engage customer’s senses and connect them to their homes. They don’t just look good, they feel good to touch and use. They are objects that support and enhance the many ways we live our everyday.