Huawei, the iconic global technology brand, showcased its commitment towards Saudi Arabia’s resident’s wellbeing and health at Riyadh Marathon 2022 organized by the Saudi Sports for All Federation, participating as the “Official Timekeeper Partner”.
Pablo Ning, President of Huawei Consumer Business Group in Middle East and Africa took part in the marathon to support residents as they chose more fitness centric lifestyles.
The event is organized by the Saudi Sports for All Federation (SFA) to promote wellbeing and increase physical activity levels across the population in line with the Saudi Vision 2030 objectives. As a result, more than 10,000 runners participated in the inaugural marathon.
Pablo Ning, President of Huawei Consumer Business Group, MEA, said: “We are very proud to have participated as the official timekeeper partner in Riyadh Marathon 2022, and we believe we are well-aligned with Saudi Sports for All Federation to promote sports and healthy lifestyle in the Kingdom. To do this, our product intent and focus is fully in line with that of SFA and Saudi Vision 2030, to drive a better, healthier sport-based lifestyle. By taking part in the marathon, we continue to look forward to working closely with Saudi Sports for All Federation in future on other health and fitness related projects.”
The Riyadh Marathon 2022 is organized by Saudi Sports for All Federation under the direct support from the Ministry of Sport towards achieving the Quality of Life Program objectives, which forms an important element of the Saudi Vision 2030. As such, the SFA has held several events, programs and initiatives to help fulfil its mandate of increasing physical activity levels to 40% by 2030.
Huawei and SFA have joined forces to promote the advanced wearable devices that are designed specifically for runners. As a result, Huawei gifted all marathon participants with a 200 SAR voucher to buy anything from the official Huawei website such as the stunning HUAWEI WATCH GT Series, including the newly launched company’s first professional running watch, HUAWEI WATCH GT Runner, which has a wide range of health and wellbeing monitoring features as well as dozens of sport modes to help users level up their fitness. Furthermore, Huawei’s Health App also saw the launch of a special Health Challenge for users who were unable to join the Marathon. If they can finish a run, they will earn a special digital Riyadh Marathon Badge.
Huawei’s involvement in the Riyadh Marathon is in full in alignment with the Saudi Vision 2030 goals and the company seeks to improve and enhance the lives of consumers through technology by helping users to stay active and exercise scientifically.
As increasing numbers of people in society take a more proactive role to improve their health, self-health management has become one of the most important ways to prevent diseases and stay healthy. Smartwatches are playing a key role in this regard by becoming extensions of the user’s body, as well as being a smartphone accessory. These devices can be worn all-day and work as the user’s smart assistant to aid them to actively manage their health while exploring immersive application experiences. Through some of Huawei products, especially when it comes to smartwatches, the company aims to help users improve and keep an eye on their health and well-being as well as stay active and exercise scientifically. This is reflected with what had been launched recently in the Kingdom of Saudi Arabia market which is Huawei’s first professional running watch, the HUAWEI WATCH GT Runner that is built for sports. With the HUAWEI WATCH GT Runner Huawei used its expertise to bring scientific and professional training experience to the consumers.